D&AD could not have aligned with an agency more qualified to design its Next Awards campaign.
F/Nazca Saatchi & Saatchi hit the adworld stage in 2000 when it won the Advertising Age Agency of the Year for the Americas. The year before, in 1999, it had received the top prize in Brazilian advertising, the Black Owl Award for Agency of the Year. In 2001, it won Agency of the Year at Cannes and nine Lions.
It has won the Brazilian Association of Advertising’s Agency of the Year eight times and for five consecutive years (1999, 2001 and 2003 to 2008). Last year, the agency won a D&AD Yellow Pencil for graphic design.
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When Rodrigo Castellari, creative director F/Nazca Saatchi & Saatchi, stated, “It’s a huge honour to create a campaign for D&AD. An institution that supports us in the three things we believe in the most: craft, craft, and craft,” the respect was undoubtedly mutual.
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F/Nazca Saatchi & Saatchi’s series of graphic posters use the photography and film that are part of the fame of Nirvana, Guinness, Honda and Spike Jonze (among others). Its series of posters captures the essence of what makes them unique. Its aim is to inspire the next generation of photographers and directors to enter their work into the awards.
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Pedro Prado, creative director F/Nazca Saatch & Saatchi commented, “D&AD, along with the biggest names in direction and cinematography are always a source of inspiration for us. I hope we’ve managed to create a campaign that touches the soul of future great names in the industry.”
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Tim Lindsay, D&AD CEO added, “One of the great things about D&AD is the chance it gives us to work directly with great agencies on our own campaigns. It’s no surprise that we’ve gone back to Brazil once again to access that brilliance. The work that F/Nazca have created gets to the heart of what the Next Awards are all about; an inspiring celebration of talent and potential.”
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The posters will be supported by a social campaign, plus animations and films that will be released in 2016.
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Have a go at working out the original work in each D&AD Next Awards poster (cheat sheet below).
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Find out everything you need to know and enter the D&AD Next Director or Next Photographer Awards here.
- Sony Balls, 2. Honda Cog (cover image), 3. Spike Jonze Weapon of Choice, 4. Guinness Surfer, 5. Benetton Hearts by Oliverio Toscani, 6. Nirvana Nevermind, 7. Honda Grrr, 8. Nike Write the Future.
