Toronto creative agency Broken Heart Love Affair (BHLA) launched in early 2020 with a love letter about making work that transcends numbers and a mission to inspire everyone to fall in love with brands again.
The agency’s new self-promo, Heart, reminds brands about that mission. Heart is the embodiment of everything BHLA stands for. It’s a timely reminder. Reliance on data grows in tough times, and this is a tough time. The self-promo is also a surreal horror film. The film’s creative verve should make you fall in love with BHLA as much as the message it conveys.
The heart in the video was created by Toronto animatronics expert, Ron Stefaniuk, and was manually operated by hydraulics, so the beating is real.
Over its first few years, BHLA has demonstrated its ethos with notable and award-winning work for clients such as Royal Ontario Museum, Kruger (Unapologetically Human and Love is Messy), Toys R Us, Cheestrings, and Simons.
“Broken Heart Love Affair launched to bring the love back to advertising,” stated Spencer Ryan, creative director at BHLA. “The world needs more heart.”
The video premiered at Toronto’s Strategy Agency of the Year Awards last week.
Credits:
Agency: Broken Heart Love Affair
Chief Creative Officers: Carlos Moreno, Denise Rossetto, Todd Mackie
Creative Directors: Spencer Ryan, Jordan Hamer
Art Director: Spencer Ryan
Copywriter: Jordan Hamer
SVP, Executive Producer: Erica Metcalfe
Production Company: Scouts Honour
Executive Producers: Rita Popielak, Simon Dragland
Director: Fugitives
Director Of Photography: Eric Kaskens
Producer: Simon Dragland
Animatronic Heart: Ron Stefaniuk
Casting Company: Mann Casting
Casting Director: Steven Mann
Editorial Company: Saints Editorial
Executive Producer: Mackenzie Goodwin
Editor: Mark Paiva
Assistant Editor: Nick Coleman
CG & VFX Company: Darling
VFX Artist: Steve McGregor
VFX Assistant: Cam De’Andrade
CG Artist: Lev Bravo
Executive Producer: Morgan Campbell
Colour Company: Darling
Colourist: Kassi Bellamy
Executive Producer: Morgan Campbell
Audio House: OSO Audio
Creative Director: Daenen Bramberger
Executive Producer: Hannah Graham
