Only those companies that keep adapting to circumstances are able to grow, develop and resist challenges. This is a message that Adris wanted to convey in its Annual Report. Adris is one of the most successful companies in the European Adriatic region involved in tourism and food, among other products.

So Adris and its agency, Bruketa&Zinic&Grey, contained a book that is completely challenge-proof. It can withstand tearing, creasing, water and fire. No matter how someone tries to damage it, the book remains undamaged, illustrating the firmness and the strength of Adris results, and the company’s ability to cope with any situation.

Bruketa&Zinic&Grey creative director, Zrinka Horvat Goodman, explained, “The book was subjected to flambéing in the kitchen of the Lone Hotel, dipped into the sea and taken for a spin across the fish farm by Cromaris fishermen, frozen in liquid nitrogen at -195.79°C with the help of the Adris Foundation fellow, Assistant Professor Dinko Mitretic, Ph.D., tested to creasing and tearing by children at the Amarin Hotel, and even run over by a 2-ton off-road vehicle at a Croatia Insurance Motor Vehicle Inspection Station. The book remained undamaged.”

Credits:

Agency: Bruketa&Zinic&Grey, Zagreb, Croatia
Creative Directors: Zrinka Horvat Goodman & Davor Bruketa
Client Service Director: Masa Ivanov
Account Manager: Zrinka Pozar
Art Director: Andrea Knapic
Production Manager: Vesna Durasin
Head of DTP/Prepress: Radovan Radicevic
Account Executive: Ante Kantor
Print: Cerovski Print Boutique
DOP: Domagoj Kunic

Client: Adris grupa
Corporate Communications Director: Predrag Grubic
Corporate Communications Specialist: Kristina Miljavac
Controlling Director: Hrvoje Patajac