Burger King’s relentless needling of McDonald’s is famous – and a lot of fun. But life has become serious in Europe as a second wave of Covid causes despair. The food industry was only just beginning to recover and as Burger King notes, “restaurants employing thousands of staff really need your support at the moment”.

Burger King France and UK have declared a truce with McDonald’s and shown the chain can also be hugely magnanimous.    

In a campaign by Buzzman France, Burger King is encouraging fans to order from McDonald’s.

Credits:

Agency: Buzzman France

President & Executive Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Managing Director: Julien Levilain
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Art Director Assistant: Mona Saleh
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Julien Scaglione
Social Media Consultants: Félix Brunot & Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau

Client: Burger King France 

Marketing Director: Alexandre Simon
Product Marketing Officer: Carole Rousseau
Communication, Public Relations & CSR Director: Muriel Reyss