If the foundation of a great ad campaign is understanding your target market, Burger King France and Buzzman’s new campaign stands on solid concrete. The campaign, Welcome to the Impatient, celebrates those who can’t wait to eat their Whopper and fries by showing food scraps and stains on cars. The relatable humour of mockery and the tug of a Pavlovian response coalesce, yes?

The print and outdoor campaign has launched a Burger King France reopens its drive-thrus and restaurants in the country.

Credits:

Agency: Buzzman

President & Executive Creative Director: Georges Mohammed-Chérif

Vice President: Thomas Granger

Managing Director: Julien Levilain

Creative Directors: Lilian Moine & Julien Doucet

Art Directors: Stéphane List, Thibault Picot & Yvonnick Le Bruchec

Copywriter: Antoine Moittié

Head of Account: Loïc Coelho

Account Executive: Guillaume Lhoste

Social Media Consultant: Félix Brunot And Arnaud Cherbonnier

Head of PR & Communication: Amélie Juillet

PR & Communication Manager: Paul Renaudineau

Production: Assya Mediouni & May Pham

3D Production: Mécanique Générale

Post Production: Magenta

Client: Burger King 

Marketing Director: Alexandre Simon

Product Marketing Officer: Carole Rousseaul

Digital And Media Officer: Alexandra Laviolette

Marketing Project Manager: Clarence Zidouhia

Media Manager: Erinna Beaudron