Some of Burger King’s stunts make a massive impact. Whopper Detour is one of those. Others are local. This is one of those. They’re all fun – inventive, ambitious and relevant, which is why The Stable keeps talking about them. Creativity should be inventive, ambitious and relevant.
The new stunt took place in Norway, where the arrival of midsummer is celebrated by creating an enormous bonfire, called Slinningsbålet.
Enormous is taken seriously for this festival. In Alesund, in 2010, for example, a record was set for the tallest bonfire at 40.45 metres. The previous record was 37.84 metres set in 1993. The base of the structure was approximately 20 metres wide.
This year, Burger King used a Slinningsbålet to demonstrate how its burgers are made – that is by flame-grilling. It used a helicopter to flame-grill a burger on a 38 metre high Slinningsbålet in Alesund and took one Burger King customer along for the ride – before presenting him with the burger.
Norwegian, Jan-Ove Osterlei, was impressed: