Rhonda’s fantasy romance with Ketut wasn’t all in her head. The dream that Badjar Ogilvy’s Lenna Boland created was real for Rhonda. For Australia, even more so. The campaign story, that 78% of Australians recognise, came to its climax with a vote in which 100,000 participated. Ketut won the hearts of 88%, who voted that he should win the girl over Trent Toogood.

For Rhonda and Ketut, the exciting part is over.

For Australia – and Switch Digital – there is more to come. Switch Digital has launched an eBay campaign designed to allow Australia to say a final goodbye to Ms Everywoman and her Prince Charming – and support a worthy cause in the process.

AAMI, Hamish & Andy and eBay are holding an auction, with beyond Blue being the beneficiary – and Rhonda’s brake foot bling gold peep toe shoes and charm anklet, the prize.

Hamish & Andy have produced a humorous video of support for their two million social media fans. eBay is promoting the competition from their home page during the 10 day auction period.

Richard Riboni, marketing manager AAMI said, “We have been proud to work with Rhonda and Ketut over the last 3 years. A great deal of care was taken to deliver a communications message that was entertaining, relevant and showed respect for our audiences across all media. Hamish & Andy were also a big help in developing loveable advertising characters with identities outside standard advertising formats over this period.”

Josh Richards, managing partner at Switch Digital added, “We have worked with AAMI and Hamish & Andy for the past three years and have used social media to create rich stories with fans around Rhonda and Ketut that reflect the values of AAMI. We are excited to partner with eBay to support Beyond Blue and give one of the devoted fans out there the opportunity to own a piece of Australia’s favourite love story.”

The auction began March 17 and ends March 27.