Ramsès the Cat, has been the mascot of car repair chain, Feu Vert, for fifty years. But this is his, and agency Buzzman’s, finest hour. No question. There’s a Marvel-like action drama featuring Ramsès as a supercat. There’s a humorous (and perhaps unintended) reference to pussies and power (admittedly, this one might be only available to English speaking audiences). But there’s also a clever comment on creative ideas that don’t connect to the brief – presented in a way that 1.) appeals to all audiences and 2.) underlines the brand promise. The commercial highlights that Feu Vert saves money.

Credits
Agency: Buzzman
President & Executive Creative Director: Georges Mohammed-Chérif
Creative Directors Tristan Daltroff & Louis Audard
Creative Assistants: Tom Lahetjuzan & Victor Christophe
Vice President: Thomas Granger
Managing Director: Julien Levilain
Business Director: Laura Quiles
Account Executive; Maeva Lang
Head of Communication & PR; Paul Renaudineau
PR & Communication Assistants: Marie Smid & Anouck Vallez
Head of TV Production; Vanessa Barbel
TV Production: Saveria Besset & Morgane Gaspard

ProductionCompany: Iconoclast
Director: Antoine de Barry
Producer Camille Lambert
Sound Production: The
Post Production: Poster
3D Production: The Mill