A bright, updated and more relevant Interflora has emerged, with a new brand platform, Say More, by UK creative collective, Calling, and an anthemic TVC by Somesuch director, Jazmin Garcia, that follows an intertwined cast of characters as they navigate life’s imperfect journey.
Caroline Adams, head of marketing at Interflora, explained, “Extensive customer research and a fast changing market meant change was needed for our 100 year old brand to remain relevant and loved.”
At the heart of Say More is Interflora’s unique offering – each and every bouquet hand-created by a local florist. The campaign reminds people that when finding the words to express love, grief and joy is difficult, Interflora flowers help them to express their feelings towards each other with true depth and humanity.
Calling founder and executive creative director, Josh Tenser, stated, “Today’s technology and social media platforms have created a communication paradox. We’ve never been more ‘connected’ and yet with a rising mental health and loneliness epidemic we’ve never felt more alone. Say More reminds us that beneath all the clicks and likes – we have a profound and powerful need to connect with each other at a human level. Especially at the times in life when seeing each other and finding communion really matters.
“We’re proud and grateful to have partnered with an iconic brand like Interflora to help rekindle their importance in the lives of the British public. Our message is as old as time – and indeed has never been more timely.”
Credits
Client: Interflora
Head of Marketing:Caroline Adams
Content Manager: Lyn Davies
Creative: Calling
Production: Somesuch
Director: Jazmin Garcia
Executive Producer:Tash Tan
Producer: Maëva Demurger
Casting: Kharmel Cochrane Casting
Director Of Photography: David Foulkes
Production Designer: Max Randall
Costume Designer: Neesha Champaneria
Post Production & VFX: Coffee & TV
Grade: King Of Birds
Colour Grading: Aubrey Woodiwiss
Editing: Cabin Edit
Editor: Amber Saunders
Sound: Mr Pape
Music: Pitch & Sync
