For the first time, CANAL+ is running a single commercial film in 50 countries. The Beauty of Sport highlights the fullness of the sports offerings of CANAL+, with an anthem film that could easily describe the qualities of both Canal+ and sport.
The campaign aims to reaffirm that Canal+ is a leading player in major sportive events thanks to exclusive rights to the greatest competitions – in France and in more than 50 countries – including the UEFA Champions League, the Formule 1®, MotoGP TM and the UEFA Premier League.
The commercial will be rolled out on air and digitally from September 2 to 17, to reach all audiences. In total, the campaign will reach more than 300 million contacts in France and hundreds of million in more than 50 countries including France, overseas France, Switzerland, Poland, Austria, Myanmar and more than 40 countries in Africa including 20 French-speaking countries.
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