Australia has 3 and New Zealand 2 of the 27 shortlisted entries in Creative Effectiveness.
Shortlisted are:
Clemenger BBDO Melbourne’s Aussie Builders for Mars
Whybin\TBWA Sydney’s Grazed on Greatness for MJ Bale
Saatchi & Saatchi’s Penny the Pirate for Luxottica
Clemenger BBDO’s Mistakes for NZTA
Colenso BBDO’s Smart Phone Line for Samsung.
Competition is fierce in this category. Also shortlisted are campaigns like:
Marcel’s Inglorious Fruit & Vegetables for Intermarche
Forsman & Bodenfors’ Live Test Series for Volvo Trucks
Lowe and Partners Worldwide’s Kan Khajura Station for Unilever India
adam&eve DDB’s The Bear and the Hare for John Lewis
Grey New York’s Cable Effects for DirecTV
Leo Burnett Tailor Made’s Bentley Burial for ABTO (Brazilian Association of Organ Transportation)
