Develop the brand activation that will create a surge of sign-ups to Global Citizens platform. Win US$150,000 to realise it.

Cannes Lions International Festival of Creativity has launched the fifth Cannes Chimera Competition that it created the Bill & Melinda Gates Foundation in 2011.

Its aim is to engage the global creative industry in building public awareness and support for solutions to critical global development problems.

THE BRIEF:

This year, the brief for the Cannes Chimera Competition is to develop a one-time brand activation that will attract massive public attention to the growing Global Citizen platform, and result in a surge of sign ups to the campaign, through email capture and Facebook.

ABOUT GLOBAL CITIZEN:

Global Citizen intends to create the largest, most effective platform in the world for people to share, communicate and take action on issues affecting the world’s poorest. It gives people a simple and easy way to use their voice to support global change through content, campaigns, and events such as concerts and rallies and provides new ways for people to understand and follow issues they care about—from gender equality or health to water and sanitation.

It is already supported by major NGOs in the development space and a diverse group of corporate partners.

Global Citizen builds on people’s desire for connection and their passion to do good, and shows them how their actions make a difference for people around the world. It most recent initiative is its Unlock your power campaign to expand its global community.

Hugh Evans, chief executive officer of The Global Poverty Project explained, “We know there are millions of people out there who are willing to support global development issues, but they don’t know how to, or where to start. Global Citizen provides a forum where people can unlock their social power to take action on these critical issues, but we need creative ways to build awareness of the platform. We’re thrilled by the opportunity to partner with the Cannes Lions community to share this opportunity with the world.”

Philip Thomas, chief executive officer of Lions Festivals, added, “Being able to engage the global communications industry to lend their creativity to a campaign as worthwhile as Global Citizen is very special for us. It’s an innovative and large-scale project with an incredible ambition: to turn millions of us into global citizens that are willing to take action to help people living in the world’s poorest countries build a better life for themselves.”

HOW TO ENTER:

The competition is free to enter and consists of filling out a one page submission form. It is open until May 27.Judging will take place during June and winners announced in July. Up to three winners will be chosen from the pool of entries. Each will receive a contract for a maximum of US$150,000 to make their winning activation a reality. All activations must then be executed between July and September 2015. The full brief and competition rules are available here.