The fifth Cannes Chimera Challenge has resulted in wins for three one-off brand activation ideas. The teams from Singapore, UK and Vietnam will each be given US$160,000 in funding to bring their ideas to promote The Global Citizen Project to fruition.

The 2015 Chimera brief was to develop a one-time brand activation that will “attract massive public attention to the growing Global Citizen platform, and result in a surge of sign ups to the campaign, through email capture and Facebook”.

Global Citizen’s work is to encourage the public to act on behalf of global health and development issues. It is supported by major NGOs in the development space and A diverse group of corporate partners, and the platform provides new ways for people to learn about, follow and take action on global issues they care about.

The winning ideas are:

DDB Singapore’s Sign Up Is Power plans to build booths around towns in the UK, US, France, Germany, Canada and Australia that will allow people to sign up to support Global Citizen while it absorbs their body heat. This heat will then be converted into electricity for communities in need to show that even small acts can make a real difference.

Sapient Nitro UK’s We Are Close is a Facebook quiz that shows users the probable migration path of their ancestors, demonstrating that we are all more connected than we think to people living in extreme poverty today.

OgilvyOne Worldwide Vietnam ‘s Global Impact Predictor is an app that shows users visually the influence they can have through their social media networks and brings understanding of their potential global impact.

Since launching in 2011, Cannes Chimera has presented the industry with 5 different creative challenges, resulting in over 4,000 total submissions across 5 competition briefs. The initiative provided pilot funding for 34 ideas.

One concept, VIOOLY. received additional funding from the Bill & Melinda Gates Foundation to support further development and distribution. VIOOLY is an online app that acts like a spellcheck, which helps writers in the global health and development sector refine and adapt their writing to appeal to public audiences. It was developed by GALEWiLL Design in New York.

In addition, the initiative’s initial start-up funding helped establish several projects that are now ongoing, including:

• Radio8, created by Mark Bashore, an online and mobile storytelling experience built around the dreamscapes of children living in both developed and developing countries.

• CGNetSwara, by Environics Trust, is an interactive voice response system and network that enables everyday people to report on, and help to resolve, community development issues in rural central India.

• Pamoja Together is a Boston University student-run journalism network, co-located at Boston University and Jaramogi Oginga University of Science and Technology in Kenya, telling and syndicating real stories about the impact of foreign aid.

• Broadcasting Foreign Aid, by ProSocial, is a scripted dramatic television pilot on humanitarian aid.

Lions Festivals chief executive officer, Philip Thomas commented, “It has been a privilege to help harness the creative power of our community for a project with the ambition of turning 30 million people into Global Citizens, willing to take micro actions to help people in the world’s poorest countries. Our loyal panel of Cannes Chimera have dutifully gone through all submission to pick out the ideas that aren’t only the most innovative, but also most scalable.

“Over the last five years, we have, with the Bill & Melinda Gates Foundation, created a series of sustainable campaigns and built meaningful relationships across the industry. Most importantly we’ve hopefully inspired the community to apply their creativity to the highest of causes: humankind.

Tom Scott, director of brand & campaigns at the Bill & Melinda Gates Foundation, added, “Our partnership with Cannes Lions has supported the inception and development of a truly unique set of communications projects that would not have otherwise been possible.”