Cannes Glass: The Lion for Change, Grand Prix for Good and Sustainable Development Goals

GLASS: THE LION FOR CHANGE

1 Grand Prix, 1 Gold, 2 Silver & 3 Bronze Lions were awarded in Glass: The Lion for Change. Glass: The Lion for Change honours culture-shifting creativity.

Ogilvy Singapore won the Grand Prix for Transition Body Lotion, for Unilever’s Vaseline.

The Gold Lion winner was AKQA, Pink Chip for DeGiro & UN Woman.

Jury President of Glass: The Lion for Change, Cindy Gallop, Founder & CEO of MakeLoveNotPorn, Global, stated, “Vaseline’s ‘Transition Body Lotion’ impressed the entire Glass Lion Jury with its demonstration of how driving social change is good business. The two-year R&D process conducted in close collaboration with the target customer on the principle of ‘Nothing about us without us’, the innovation of isoflavones, and the delivery of product efficacy while making its customers feel seen, respected and included represent a holistic approach to gender equality at its finest and made it an easy unanimous decision to award Vaseline the Glass Grand Prix.”

Vaseline Pro Derma Transition Body Lotion explicitly targets transgender women. The transitioning process can have a negative effect on skin, and with Thailand home to one of the world’s largest transgender populations, the opportunity to create a new product specifically to tackle this issue arose.

The lotion was created in collaboration with Thailand’s transgender community and achieved 158 million impressions in Thailand. The product sold out quickly in many of the 670 Watsons stores. Purchase intent skyrocketed 725% above the benchmark, solidifying Vaseline’s commitment to inclusivity.

View all winners here.

GRAND PRIX FOR GOOD

Innocean Berlin has won 3 Grands Prix for Good for The First Speech. Russia, The First Speech. Venzuela and The First Speech. Turkey., for Reporters Without Borders.