PR
1 Grand Prix, 8 Gold, 16 Silver & 25 Bronze Lions were awarded in PR.
Golin won the Grand Prix for The Misheard Vision for Specsavers.
Gold winners:
- Rethink, Heinz Ketchup Fraud, for Heinz
- Marcel, WoMEN’s Football, for Orange
- AlmapBBDO, VW 70 Years Campaign, for Volkswagen
- Edelman, Bar Experience, for Heineken
- Area 23, an IPG Health Network Company, In Transit, for Callen-Lorde, Metropolitan Transportation Authority & NYC LGBT Historic Sites Pro
- adam&eveDDB, Without Consent – A Message from Ella, for Deutsche Telekom
- Weber Shandwick, Translators, for U.S. Bank
- Tombras, Sweethearts Situations, for Sweethearts
M&C Saatchi won 1 Silver for Australia, for Minderoo Foundation The Plastic Forecast.
SOCIAL & INFLUENCER
1 Grand Prix, 9 Gold, 18 Silver & 28 Bronze Lions were awarded in Social & Influencer.
Ogilvy PR won the Grand Prix for Michael Cerave for Cerave.
Gold winners:
- Saatchi & Saatchi, Gonna Need More Tide, for Tide (x2)
- Rethink, Heinz Ketchup Seemingly Ranch, for Heinz
- Mojo Supermarket, Yes, Couch!, for Facebook
- Ogilvy PR, Michael Cerave, for Cerave
- Marcel, WoMEN’s football, for Orange
- Small, Assume That I Can, for Coordown
- GForce, The National Sport of Kazakhstan, for RUH Fighting Championship
- TBWA\Hakuhodo, No Smiles, for McDonald’s
Special won 1 Bronze for Australia, for Uber Eats Be Honest.
MEDIA
1 Grand Prix, 10 Gold, 19 Silver & 30 Bronze Lions were awarded in Media
Gut won the Grand Prix for Handshake Hunt, for Mercado Libre.
Gold winners:
- DM9, Clean Sponsorship, for Consul
- Lew’Lara\TBWA, No Ad, for Pague Menos
- Havas, The Big Shake Up, for Aktion Deutschland Hilft (Alliance of German Aid Organisations)
- adam&eveDDB, If You’re Into it, It’s in the V&A, for V&A
- Buzzman, The Unnoticeable Whopper, for Burger King
- Ogilvy PR, Michael Cerave, for Cerave
- Dentsu Creative, Inflation Cookbook, for SkipTheDishes
- Circus Grey, Sightwalks, for Sol Cement
- FCB Chicago, Banned Book Club, for Digital Public Library of America
- MediaPlus Germany, Animal Alerts, for PetPace
