The Cannes Lions International Festival of Creativity has opened for awards submissions until April 10 and announced the global experts confirmed to lead the 2025 juries.
Cannes Lions has also announced updates for 2025. The first is the renaming of the Social & Influencer Lions to the Social & Creator Lions, to acknowledge the growing role of creators in the marketing landscape. Beth Keamy, chief digital officer at TBWA\Media Arts Lab, Global, will serve as Jury President for the Social & Creator Lions.
The second is Glass: The Lion for Change. In its 10th anniversary year, the award is being redefined to reflect a more expansive vision for social equity. Its scope will broaden beyond gender to celebrate creative excellence that promotes more equitable representation across a wider range of communities – from disability and race to sexuality and social inequity. Entrants will be asked to identify the specific community their work represents, outline the problem it seeks to address and demonstrate its meaningful and long-lasting impact. KR Liu, global head of disability innovation, Google, an admired advocate for inclusion and innovation, will lead its jury.
Commenting on the Jury Presidents, Simon Cook, CEO, LIONS, said: *“We are excited to welcome a diverse and forward-thinking group of leaders who understand the transformative power of creative excellence to drive business growth and impact. All experts in their field, their incredible talent, combined with the commitment and leadership they bring to their roles, ensures the highest levels of integrity and rigor in the judging process. We thank them for all that they will bring to the important task ahead of them in June.”
Publicis Groupe Asia Pacific CEO, Jane Lin-Baden, has been appointed as Jury President, Creative Business Transformation Lions at Cannes Lions 2025.
She commented, “It’s an honour to lead this year’s Creative Business Transformation Lions, a category that is especially meaningful to me because it recognises the impact of creativity on our clients’ businesses, aiding them to transform and deliver business and social impact. I am excited and looking forward to being inspired by the ingenuity of our industry to drive transformative change for brands and businesses.”
Ali Ali, co-founder and film director, Good People Films, represents Egypt in the line-up for the first time, as the Film Craft Lions Jury President.
The Cannes Lions 2025 Jury Presidents are:
- Audio & Radio: Xolisa Dyeshana, Chief Creative Officer, Joe Public, Africa and Middle East
- Brand Experience & Activation: Tara Ford, Chief Creative Officer, Droga5 ANZ and Accenture Song, APAC
- Creative B2B: Wendy Walker, Vice President Marketing ASEAN, Salesforce, ASEAN
- Creative Business Transformation: Jane Lin-Baden, CEO APAC, Member of the Global Management Committee, Publicis Groupe
- Creative Commerce: Gabriel Schmitt, Global Chief Creative Officer, Grey, Global
- Creative Data: Tina Allan, Global Chief Data and Intelligence Officer, FCB, Global
- Creative Effectiveness: Andrea Diquez, Global CEO, GUT, Global
- Creative Strategy: Pats McDonald, Global Chief Strategy Officer, Dentsu Creative, Global
- Digital Craft: Naoki Tanaka, Chief Creative Officer, Dentsu Lab, Dentsu, Global
- Direct: Gaëtan du Peloux, President and Chief Creative Officer, Marcel, France
- Entertainment Lions: David Rolfe, Global Head of Production, WPP / Hogarth, Global
- Entertainment Lions for Gaming: Sue Anderson, Vice President, Creative, Roblox, USA
- Entertainment Lions for Music: Seiya Matsumiya, CEO and Co-Founder, Black Cat White Cat Music, Global
- Film: Kate Stanners, Chairwoman and Global Chief Creative Officer, Saatchi & Saatchi, Global
- Film Craft: Ali Ali, Co-Founder and Film Director, Good People Films, Egypt
- Glass: The Lion for Change KR Liu, Global Head of Disability Innovation, Google, Global
- Health & Wellness: Eric Weisberg, Global Chief Creative Officer, Havas Health Network, Global
- Industry Craft: Matthias Spaetgens, Chief Creative Officer, Scholz & Friends, Germany, Austria and Switzerland
- Innovation: Courtney Brown Warren, Chief Marketing Officer, Kickstarter, Global
- Luxury: Mathilde Delhoume Debreu, Global Brand Officer, LVMH, Global
- Media: Dan Clays, CEO, Omnicom Media Group, EMEA
- Outdoor: Keka Morelle, Chief Creative Officer LATAM, Ogilvy, LATAM
- Pharma: Franklin Williams, EVP, Executive Experience Director, AREA 23, an IPG Health company, USA
- PR: Tom Beckman, Global Chief Creative Officer, Weber Shandwick, Global
- Print & Publishing: Icaro Doria, President and Chief Creative Officer, DM9, Brazil
- Social & Creator: Beth Keamy, Chief Digital Officer, TBWA\Media Arts Lab, Global
- Sustainable Development Goals: Josy Paul, Chairperson and Chief Creative Officer, BBDO, India
- Dan Wieden Titanium Lions: Judy John, Global Chief Creative Officer, Edelman, Global
The Jury Presidents for the Design Lions and Entertainment Lions for Sport will be announced shortly.
Enter Cannes Lions Awards here.
The 72nd edition of the Festival takes place June 16-20 in Cannes, France.
Find more information on the awards, including entry kits, pass options, as well as the breadth of initiatives, funded opportunities and academies on offer, here.
