The Brand Experience & Activation Lion jury was led by jury president, Vicki Maguire, chief creative officer, Havas.
| 75 Lions were awarded from 2,352 entries – 11 Gold, 19 Silver and 43 Bronze. |
Grands Prix were awarded to:
- David Madrid, Stevenage Challenge for Burger King
- McCann New York, True Name for Mastercard
Gold lions went to:
- Publicis Italy, Enjoy Before Returning for Diesel
- Uncommon London, One/Second/Suit for H&M
- Commonwealth//McCann Bogota, Lost Roads for Chevrolet
- BBDO New York, Pedestal Project for Color of Change
- Znamkamarada Prague, Anticorruption Hackathon Známkamaráda for Známkamaráda
- McCann London, The Birth of Gaming Tourism for Xbox
- BBDO Dusseldorf, Eurythenes Plasticus for WWF
- Africa Sao Paulo, #GoEqual for Go Equal Movement
- Impact BBDO Dubai, The New National Anthem Edition for An Nahar Newspaper
- Cheil Worldwide Madrid, Tallk for Samsung
- FCB Chicago, Boards of Change for City of Chicago
Cannes Lions Brand Experience & Activation Grand PrixCannes Lions Brand Experience & Activation winnersCannes Lions grand prix
