The Creative Business Transformation Lion jury was led by jury president, Geoff Northcott, global chief experience officer & managing partner, EMEA at AKQA.
The Grand Prix was awarded to:
- Marcel Paris, Act for Food for Carrefours.
Carrefour successfully campaigned to change a law that forbade the cultivation and sale of farmer seeds in France, resulting in a global program for food transition. The retailer also changed its business model to finance organic farmers and products.
- The Gold Lion went to:
FCB Chicago, Contract for Change for AB InBev
Cannes Lions Creative Business Transformation Grand PrixCannes Lions Creative Business Transformation winnersCannes Lions grand prix
