The Cannes Lions Direct jury was led by jury president, Reed Collins, Chief Creative Officer, Ogilvy North Asia
The Grand Prix was awarded to:
- David Madrid, Stevenage Challenge, for Burger King
Gold Lions went to:
- McCann New York, True Name for Mastercard
- Saatchi & Saatchi Melbourne, Donation Dollar for The Royal Australian Mint
- Saatchi & Saatchi New York, Laundry Night for Procter & Gamble
- Memac Ogilvy Mumbai, Buy With Your Time for Ikea
- Publicis Mexico, #StillSpeakingUpDeepTruth for Propuesta Cívica + Reporters San Frontieres
- McCann London, The Birth of Gaming Tourism for Xbox
- Gut Miami, That Look from Popeyes for Popeyes Louisiana Kitchen
- David Madrid, Stevenage Challenge, for Burger King
- Africa Sao Paulo, Salla 2032 for House of Lapland
- Publicis Italy, Enjoy Before Returning for Diesel
- Znamkamarada Prague, Anticorruption Hackathon Známkamaráda for Známkamaráda
- Ogilvy Colombia, Mother Blanket for Vivir Association + Ambato’s Cantonal Human Rights Protection Council
- FCB Chicago, Contract for Change for AB InBev
