McCann New York’s bold statement about gender inequality and prejudice, Fearless Girl, for State Street Global Advisors, has won the Grand Prix in Glass.
There were also two Gold Lions winners in Glass.
Law & Kenneth Saatchi & Saatchi Mumbai won one for #GIVEHER5, for The Ammada Trust, a campaign to raise money and awareness to provide sanitary supplies to girls in rural India with for their period. The campaign drew attention to the fact that more than 350 million girls in India miss five days of school every month because of their period, and because of this, one in every five girls in India drops out of school.
Nomades Mexico City’s Gender Violence for beer brand, Tecate, won the other Gold Lion in Glass. This commercial twisted the beer ad cliche of manliness to raise awareness about the problem of domestic violence.
