McCann New York’s Fearless Girl has won Best of Show at the 2018 New York Festivals International Advertising Awards for State Street Global Advisors’ SHE fund: an investment fund for companies with more women in leadership after winning 3 Grand Trophies and an impressive 9 First Prize Awards.
“We are thrilled that Fearless Girl had caught the world’s attention and that gender diversity in the corporate world had a visible champion,” stated Devika Bulchandani, president of McCann New York. “To be recognised by your peers for the continued impact she is having with the Best of Show honours is exhilarating and humbling.”
Best of Show, 9 Grand Prize Awards, 76 First Prize Awards, 111 Second Prize Awards, and 216 Third Prize Awards were awarded this year.
Brand of the Year was won by Procter & Gamble Corporation for its commitment to creativity and innovation. Saatchi & Saatchi New York’s It’s a Tide Ad Campaign, for Procter & Gamble won 2 Grand Awards and 4 First Prize Awards.
Saatchi & Saatchi NY: Tide takes over the Super Bowl and so many memorable ads
Network of the Year was won by McCann Worldgroup. This award is presented to the agency network that achieves the most awards and produces the finest calibre of work. The network earned the 2018 Best of Show and 3 Grand Awards, 18 First Prize Awards, 19 Second Prize Awards, 21 Third Prize Awards, and 96 Finalist Certificates.
“We can’t thank our clients enough for partnering with us on brave ideas that end up having a huge impact on culture. Winning Network of the Year is a huge honour, especially with so many other agencies and networks doing incredible things. It is a testament to the resiliency of the people of McCann Worldgroup, all around the world.,” stated Rob Reilly, global creative chairman, McCann Worldgroup.
Regional Agency of the Year Awards (given to the agency achieving the highest score in its region for entries in all competitions across all mediums):
Europe – Jung von Matt, Germany
North America – McCann New York
South America – AlmapBBDO Publicidade e Comunicação LTDA, Brazil
Mena – FP7 Egypt
Asia Pacific – Cheil, Hong Kong.
Independent Agency of the Year was won by Jung von Matt Germany. This award is given to the non-networked agency that obtains the highest score for entries in all competitions across all mediums, irrespective of whether these have been entered by the agency or another party.
Film Production Company of the Year Award was won by Rattling Stick for its work on Saatchi & Saatchi New York’s It’s A Tide Ad Campaign. The award is based on total points scored, irrespective of whether these have been entered by the production company, advertising agency, or another third party.
The Broadway League and the American Theatre Wing were given the New York Festivals Lifetime Achievement Award for their commitment to fostering awareness of the theatre industry and their co-sponsorship of the Tony Awards, theatre’s highest honour.
This year’s Grand Award winners are:
ACTIVATION & ENGAGEMENT: McCann New York, USA, Fearless Girl, for State Street Global Advisors.
https://youtu.be/QURUlgH544c
AVANT-GARDE: McCann New York, USA Fearless Girl, for State Street Global Advisors.
DIRECT & COLLATERAL: FF Paris, France, Libe des refugies, for Libération.
FILM – CINEMA / ONLINE / TV: Saatchi & Saatchi New York, USA, It’s a Tide Ad Campaign, for Procter & Gamble – Tide.
INTEGRATED: Colenso BBDO Auckland, New Zealand, The Child Replacement Programme, for Mars / Pedigree.
MEDIA: Saatchi & Saatchi New York, USA, It’s a Tide Ad Campaign, for Procter & Gamble – Tide.
OUTDOOR / OUT of HOME MARKETING: McCann New York, USA, Fearless Girl, for State Street Global Advisors.
PRINT: Akestam Holst NOA Stockholm, Sweden IKEA Pee Ad, for IKEA Sweden.
PUBLIC SERVICE ANNOUNCEMENTS / COMMUNICATIONS: FF Paris, France, Libe des refugies, for Libération.
New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2018 UNDPI Jury honoured the following entries:
First Prize: Jung von Matt AG Germany, The Gender Pay Gap Experiment for TERRE DES FEMMES
Second Prize: Kolle Rebbe GmbH Germany, Misereor Micro Meals, for Bisch fliches Hilfswerk MISEREOR e. V.
Third Prize: Grey Germany, Open your eyes for TERRE DES FEMMES
View the 2018 New York Festivals World’s Best Advertising trophy-winning entries here.
Australia’s winners:
Australia won 2 Second Prizes:
- Airbag for Australian Marriage Equality’s Bachelor & Bachelorettes, produced for Leo Burnett Melbourne
- TKT Sydney for V Energy, Bit Better Fallout.
Australia won 16 Third Prize Awards:
- CHE Proximity (x 8), 4 for Cochlear’s The Hearing Test in Disguise, 2 for Velocity Frequent Flyer The Billion Point Giveaway, 1 for Swann Insurance Inconvenience Stores and 1 for Lego Australia Making the List
- Ogilvy Melbourne (x2) for AAMI SmartPlates
- BWM Dentsu, 1 for Queensland Police Snapchat Disappearing Persons and 1 for Victorian Government Alert Ad
- Fenton Stephens, Words Are more Memorable Than Numbers for Telstra Phonewords
- McCann Sydney, Tap For Your Town for Mastercard
- BMF, Putting the Roid in Android for Sportsbet
- Alt.vfx. Lost Panda for Tile.
New Zealand’s winners:
- Colenso BBDO won a Grand Prize and First Prize for Pedigree’s The Child Replacement Progamme and a Third Prize Award for DB Breweries’ DB Export Beer Bottle Sand.
- Clemenger BBDO Wellington won First Prize for New Zealand Human Rights Commission’s Give Nothing To Racism, featuring Taika Waititi.
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