There are 23 finalists in Creative Effectiveness. Colenso BBDO’s XSelfieSTIX for Pedigree is one. It’s up against some very tough competition, such as:
- Saatchi & Saatchi NY, It’s a Tide Ad, for Tide
- Marcel Paris, Black Supermarket for Carrefour x 2
- Grey London, Nature Represented, for Sambito
- Energy BBDO, Prescribed To Death, for the National Safety Council
Energy BBDO reveals US opioid deaths with a wall of 22,000 pills
- McCann London, Xbox Design Lab Originals The Fanchise x 2
- AMVBBDO, Blood Normal for Essity Libresse
- Droga5, Dundee: Son of a Legend Returns Home for Tourism Australia
- Mother London, FCK for KFC
- David Sao Paulo, This Coke is A Fanta x 2
View all finalists here: Cannes Lions 2019-Creative-Effectiveness-Shortlist (1)






