Stop Everyday Killers. That’s the name of Energy BBDO Chicago’s campaign for America’s National Safety Council. It’s not about terrorism. It’s not about gun control.
It’s about opioids. Someone dies from an opioid overdose every 24 minutes in the US.
Energy BBDP has created a massive wall of 22,000 pills, each engraved with a human face that represents those who died of an opioid overdose. A new face is carved every 24 minutes.
The wall, Prescribed to Death, is the spearhead of Energy BBDO’s public education campaign created with M ss ng P eces and director, Tucker Walsh, that aims to inform people about the dangers of opioids and encourage them to take action.
The wall is part of a memorial made up of several rooms. Each room presents the story of a person affected by opioids. The memorial is touring the US after opening in Chicago mid-November, stopping in Pittsburgh, Atlanta, Ohio And Washington D.C.
The full campaign includes labels which read, Opioids: Warn Me, that people can attach to their insurance and pharmacy cards to spur medical practitioners to be open about opioid risks. According to the National Safety Council, one in three Americans prescribed an opioid didn’t know they were taking one.
The National Safety Council has also teamed up with regulated waste disposal company, Stericycle, to create pre-paid envelopes that people can use to return unused medications safely. The labels and envelopes can be ordered through the campaign website, where people can see more stories of people who lost their lives to opioid addiction.
Energy BBDO worked with M ss ng P eces and director Tucker Walsh on the experience.