Cars are a dominant voice in advertising. So many films, invariably with some version of a car driving on a road coupled with interior shots pointing to key features. Yes, there is a lot of sameness.

Not here. Publicis Ímpetu in Montevideo has defied every car ad convention. Publicis has picked up on the silence of Jeep’s electric ranges, and Publicis Ímpetu has created the most striking expression of that so far for the Jeep Avenger.

The car is 100% electric; so silent that animals do not even notice it is there. This idea has become a campaign before, by Publicis Canada. But Publicis Ímpetu has gone further into imagination (and difference), suggesting what animals do when they believe no one can see or hear them.

Surprisingly Silent’s images are unforgettable. Its humour is irresistible. Its message is single-minded.

The campaign is running in print, digital and radio.


Credits
Advertising Agency: Publicis Ímpetu, Montevideo, Uruguay
Executive Directors: Esteban Barreiro & José Pablo Trinajstich
Creative Director: Juan Pablo de Mello
Copywriter: Marcel Molina
Graphic Design: Emilia Zaballa
Audio Studio: Coco Píriz, Absolut