Wildlife animals don’t pose for pictures. Wildlife photographers have to capture images of their natural behaviour with stealth. They have to be silent. Publicis Canada realised this was a striking test for the 2026 Jeep Cherokee Hybrid.

The agency partnered with awarded conservation photojournalist, Patricia Homonylo, to shoot a series of wildlife images for the car, now running as print ads in National Geographic and Canadian Geographic. 

The Silent Edition wildlife print campaign was shot entirely in nature, where the vehicle’s hybrid technology helped make the intimate images possible.

Built around the idea, “Let the wild stay wild,” it places the vehicle within real wildlife environments without overtaking them. At lower speeds, the Cherokee Hybrid moves more quietly, allowing the images to capture animals in their natural state, undisturbed, with the vehicle integrated subtly into each scene.

The campaign was shot over two days in Muskoka, Northern Ontario. Working with wildlife meant nothing was staged or guaranteed, only observed.

Homonylo stated, “I’ve missed shots before because my car made too much noise. With this, it made a real difference.”

A behind-the-scenes film follows Homonylo in the field as she navigates remote environments and unpredictable wildlife, documenting her process under unobtrusive conditions. Created using only natural sound, it reflects the experience of the shoot, emphasizing patience, stillness, and the role of the vehicle in enabling the work without disruption.

A Canada lynx, known for its elusiveness, appeared briefly in the open. Owls, typically sensitive to human proximity, remained nearby longer than expected. A redfox was photographed asleep in the snow, undisturbed. Each image was the result of patience, timing, and a deliberately minimal approach.

“Traditional automotive work often relies on power and presence, but this idea reimagines what that looks like,” stated Vini Dalvi, chief creative officer at Publicis Canada. “With the Cherokee Hybrid, quiet becomes a new expression of capability. It allows you to reach remote environments and move through them with less disruption, expanding what it means to be truly off-road.

Homonylo, whose work focuses on ethical wildlife documentation and conservation, was selected for her ability to work within natural environments without influencing animal behaviour.

“The idea was to let the wild stay wild, placing the brand within nature without overtaking it,” Dalvi added. “Partnering with Patricia was critical to making that possible. Her approach, rooted in ethical wildlife documentation and a deep understanding of animal behaviour, ensured the work was grounded in real field practices and respect for the environment. The result captures wildlife not as spectacle, but as living subjects observed with patience, care and restraint.”

The full campaign covers print, cinema, digital OOH and social.

Credits: 

Client: Stellantis Canada [Jeep]
VP, Marketing: Jennifer Dobbs
National Marketing Lead: Sujata Yerrow

Agency: Publicis Canada
Chief Creative Officer: Vinicius Dalvi
Creative Director: Steve Muzzin
Head of Art: Victor Yves
Art Directors: Victor Yves, Yan Cucco, Lenny Lima
Copywriter: Vinicius Dalvi
Artist Digital: Ricardo Moreira
EVP, Managing Director: Bobby Malhotra
VP Client Partner: Nicole Galanopoulos
Group Account Director: Karen Murtagh
Account Supervisor: Miranda Lavoie
VP, Executive Producer: Pam Portsmouth
Executive Producer: David Krol

Production Company: ThePub Production
VP, Executive Producers: Terry Theofilactidis & Michi Lepik-Stahl
Directors: Reid Marshall & Cameron Marshall
Producer: Frances Bruce
Line Producer: Chris Petrovich

Editing & Finishing Company: ThePub Production
VP, Executive Producer: Laurie Kerr Jones
Post Producer: Dell Posival
Lead Editor: Julian Filigno

Print Production: ThePub Production
Sound & Music: Satelite Audio
Media Agency: Starcom
PR: Shannon Stephaniuk, Glossy