It’s summer in the UK and almost every dining chain across the nation runs some version of Kids Eat Free. That was a problem for Pizza Hut. The offer is generous, commercially significant, but is …
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Who's doing what in the world of commercial creativity.
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Asking teens to change anything they do? That is quite a task. M+C Saatchi Group UK has risen to the challenge of getting 13 to 19-year-olds to rethink how much water they use when brushing their teeth by giving a simple water-saving behaviour a name, Wild Brushing, and turning it into a youth culture movement designed for festivals. The …
As New Zealand's election debate continues to focus on the cost of living, a coalition of 17 patient charities has partnered with dotdotdash NZ, McCann NZ and FleishmanHillard NZ to launch The Forbidden Pharmacy. The …
“If you’ve spent more than five minutes on social media lately, you’ve probably realised the internet has absolutely no chill,” noted Chanel Gant, Mars Ice Cream’s senior marketing director, in a statement. That thought has become …
Jung von Matt HAMBURG: Spider-Man lands on BMW
July 30, 2026
To be cast in a Marvel film is a lifetime dream for many. BMW has achieved that honour. Key parts in Spider-Man: Brand New Day are played by the new BMW iX3 and the BMW …
Sony Pictures' investment in partnerships for Spider-Man: Brand New Day is remarkable, even in tis new era of movie-brand collabs. BMW’s partnership campaign has just been released. And in Brazil, Sony Pictures has also …
Omnicom Media Content & FleishmanHillard: Pilot Pen & Project Rockit invite Aussies to physically erase bullying
July 30, 2026
In Westfield Parramatta, Sydney, July 6-12, people could erase bullying – literally. Pilot Pen and youth anti-bullying organisation, Project Rockit, invited them to erase negative messages on an interactive Erase Bullying Wall, using Pilot FriXion …
Fortress Creative Studio launches to unlock the secrets of connecting brands to gaming fans
July 30, 2026
Australia’s home of games culture, Fortress, knows that gaming has become Australia's largest cultural interest with 82% of Australians now engaging with games, overtaking traditional passions like the AFL as the country's preferred entertainment. Despite how …
The OOH rule is make it visible from a distance - make the image large enough to be seen clearly and the copy large enough to read. GUT Mexico has made the image of Modelo …
Here’s a weird idea. The agency business is a business, right? So, technically, we could put our account up for pitch. Put out an RFP. Invite agencies in. Take ideas on how we show up, …
Exquisite black-and-white photography, fascinating direction ideas and a relatable (if exaggerated) humorously proposition (everyone has spent their lives losing arguments to corners), BMW M invites people to get even with malicious corners. Serviceplan Middle East’s …
Elvis introduces the UK to the club that matters more
July 29, 2026
Passionate about your club? Elvis’ new campaign, for Prostate United, Prostate Cancer UK's flagship fundraising campaign, introduces you to the club that matters more. Prostate United was founded in 2018 by Stephen Gilpin and Ross …