Creative Data
Leo Burnett Mumbai & Cropin Bangalore’s Lay’s Smart Farm leads the finalists in Creative Data with 4.
A large number of campaigns have two finalist chances. Among them are VMLY&R Australia has two finalist spots in Creative Data for FitChix for Honest Eggs Co, as do Gale New York for Chipotle Doppelganger; David&Goliath Los Angeles for Confessions of a Predator for Child Rescue Coalition; Gut Buenos Aires for The Artois Probability for Stella Artois; Serviceplan Munich for Freedom Grams for Aroya; Performance Art Toronto for The Hofmeister Kink for BMW; Dentsu Creative Toronto for Inflation Cookbook for Skip The Dishes; and McCann Poland for Where to Settle for Mastercard
Australia’s finalists are:
- VMLY&R Australia, FitChix for Honest Eggs Co. (x2)
- Wunderman Thompson Benelux & Wunderman Thompson Sydney The Mammoth Meatball for VOW
Brand Experience & Activation:
A hugely popular category with 227 finalists. Awards favourite McEnroe vs McEnroe by FCB New York for Michelob Ultra is represented (but only once). The Last Photo by adam&eveDDB for ITV x CALM has 4 finalists. Dogs Without Borders, by VMLY&R New York Sao Paulo & Madrid for SFBO French-Brazilian has 3.
- Australia’s finalists are:
- TBWA\Sydney, R Plates for MyCar (x2)
- Special, Middle Seat Lottery for Virgin Australia
- Ogilvy Australia, The Loudest Call for Whitelion
- Leo Burnett Australia, Bundy Mixer for Bundaberg
Creative B2B:
Heineken is the star performer in Creative B2B with 7 finalists – Bar Experience by Publicis Italy/Le Pub Milan (x3); The Office Cleaners by Publicis Italy/Le Pub Milan (x2), Beer Power by Le Pub Sao Paulo (x2).
The Kraft Heinz Company has 5 – Tip for Heinz by Mischief @ No Fixed Address new York (x2) and Is That Heinz by Wunderman Thompson Turkey; Other MCs by Africa Creative DDB; and Famiglia Heinzzola, also by Africa Creative DDB
Vattenfall’s Vehicle of Change by Nord DDB has 3 finalist spots.
