CREATIVE EFFECTIVENESS:
Rethink’s Draw Ketchup for Kraft Heinz, DDB Chicago’s Apologize The Rainbow for Skittles and Ogilvy Mumbai’s Shah Rukh Khan-My-Ad for Mondelez’ Cadbury Celebrations have made it into the Food & Drink category of Creative Effectiveness.
DDB Chicago’s Apologize The Rainbow for Skittles has a second finalists in Launch. Ogilvy Mumbai’s Shah Rukh Khan-My-Ad for Mondelez’ Cadbury Celebrations also finalist spots in Market Disruption & Single Market.
Gigil’s bizarre Family spot for RC Cola is the finalist in Rebrand.
Virtue Worldwide’s Backup Ukraine for Unesco X Polycam and BBDO New York’s Back To School Essentials for Sandy Hook Promise Charity are the two finalists in Not for Profit/Charity/Government.
Australia has 1 finalist – Leo Burnett’s One House to Save Many for Suncorp.
CREATIVE STRATEGY:
Awards favourites Havas London’s Me, My Autism & I for Reckitt (Vanish) and Ambitious About Autism, and Ogily UK’s Reverse Selfie for Dove are shortlisted in Consumer Goods.
The category section with the most finalists is Consumer Insight:
- Leo Burnett, Dubai, Self-Check Out for K-Lynn
- GSD&M US, Chicken Wars for Popeye’s Louisiana Kitchen
- Media.Monks Sao Paulo, The Pride Research for Havaianas Research
- Colenso BBDO NZ, Friendvertising for Skinny Telecoms
- Grey Argentina, The Postponed Day for Lalcec
- Ogilvy, London, Have A Word Mayor Of London for Male Violence Against Women
- DDB Chicago, Apologize The Rainbow for Skittles
- McCann NY for Mastercard: Three Years Of Inclusive Cards for Mastercard Credit Cards
Australia has 1 finalist – Leo Burnett, Bundy Mixer, for Bundaberg Rum.
