The Brand Agency’s Hungry Puffs for Foodbank WA has cored 2 finalist positions in the Cannes Lions Design shortlist, in the same week that the boxes swere accepted into more than 200 IGA stores across Australia. The boxes promoted first as the no vitamins, no protein, no calorie cereal and later as the cereal that over 100,000 West Aussie kids eat are empty. Buying a box donates to Foodbank, which supports distressed families. There are 153 Design finalists.
The Brand Agency’s Hungry Puffs: Now you can buy an empty box at 200 IGAs across Australia
Other Australian finalists are
- whiteGREY, Living Seawall for Volvo
whiteGREY: Volvo uses recycled plastic to build a living seawall for Sydney Harbour
- Clemenger BBDO Melbourne, Deadly Questions, for Aboriginal Victoria, with MediaCom
- Revolver/Will O’Rourke and The Glue Society, Grave of Thrones, for Foxtel, with DDB Sydney
- Naked Communications, Sans Forgetica, for RMIT, with Bantam and Orchard
View the full shortlist here. Cannes19-Design-Shortlist
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