FILM

167 entries have been shortlisted in Film. Apple has 14 of them. Nike has 5. So does Axe/Lynx.

Australia’s Telstra is commanding six finalist positions with creative agency, Bear Meets Eagle on Fire, and production companies, Revolver Sydney and Biscuit Filmworks, 2 for Better on a Better Network, plus 1 each for Busselton Jetty and Rocky Cape from the Better on a Better Network campaign, plus 2 for Together is for Christmas.

Australia’s other finalists are FINCH & Motion Sickness, with two for New Zealand Herpes Foundation The Best Place In The World To Have Herpes; Clemenger BBDO for 7-Eleven Go Further; Droga5 ANZ for Meat & Livestock Australia’s The Comments Section, and Saatchi & Saatchi Australia for Toyota Hilux’ In A Pickle.

BRAND EXPERIENCE & ACTIVATION

236 entries have been shortlisted in Brand Experience & Activation from 2332 entries. The US has an impressive 156 of them. Brazil is a strong contender with 26. The UK has 24. France has 15. Germany has 11.

Australia has 9.

CREATIVE BUSINESS TRANSFORMATION

34 entries have been shortlisted in Creative Business Transformation.

In Long-Term Brand Platform, Leo’s long-standing campaign for insurer, Suncorp, Building a More Resilient Australia, is Australia’s shortlisted entry. Impact BBDO’s awarded work for Annahar Newspaper is represented in the entry, Annahar’s Active Journalism.

Heineken’s work with LePub to support local bars and clubs is shortlisted. And Ogilvy UK’s work for Dove is shortlisted as Dove Beauty: How a Soap Brand Created a Global Self Esteem Movement. Publicis’ work for Renault and Goodby Silverstein & Partners’ work for Cheetos complete this sub-category.

CREATIVE COMMERCE

65 entries have been shortlisted in Creative Commerce.

Emoji Coke for Coca-Cola by VML New York and VML Dubai; and Natural Codes for Corona by DAVID Bogota are the two entries shortlisted in the Consumer Goods sub-category.

IKEA’s U UP? by Rethink Toronto is the only shortlisted entry in Social/Influencer Commerce.

Beer Retirement Account by Monks Bogota for Poker Beer, and Name This Oreo by VML New York for Oreo are the two entries shortlisted in Mobile-Led Commerce.