CREATIVE EFFECTIVENESS
43 entries have been shortlisted in Creative Effectiveness
In Creative Effectiveness for Good, the shortlist contains Gforce Almaty’s The National Sport of Kazakhstan for Ruh Fighting. Dentsu Creative Amsterdam’s A Piece of Me for KPN, Impact BBDO Dubai’s Child Wedding Cards for UN Women and Circus Grey’s Sightwalks for Cemento Soil.
In Long-Term Brand Platform, McCann XBC New York’s Inclusive By Design work for Mastercard; TBWA|Media Arts Lab Los Angles’ Shot on iPhone for Apple; and Ogilvy UK’s Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement for Dove have reached shortlist stage.
CREATIVE STRATEGY
90 entries have been shortlisted in Creative Strategy.
The US has 11 finalists. So does Brazil. The Uk has 9. France has 8. The UAE has 6.
Australia has 2, 1 by VML Sydney for 1001 Optometry The Hidden Eye Test, and 1 by Leo Australia for Suncorp Building a More Resilient Australia.
