Who's doing what in the world of commercial creativity.
Flipkart’s flair for unignorable advertising has shown up again. This time in a campaign by agency, Kinnect, that conquers sales promotions blah with an unhinged, high-tempo rap music video for Flipkart’s GRWM GRWM Fashion Sale. …
Greenpeace has released many horror films, but none like this. Don’t Panic and Partizan director, Martin Stirling, have created a psychological horror film as a metaphor for Strategic Lawsuits Against Public Participation, aka SLAPP suits, …
A McDonald’s and Nike basketball shoe collab? Stranger things have happened in collab world, and McDonald’s has ties to basketball – all sport, in fact – created in real life. The Nike Book 2 McDonald’s is …
It has been a short spell for Javier Campopiano as global chief creative officer, global clients for Omnicom Advertising Group (OAG). He is stepping down from his role after six months, leaving at the end …
While Animal, revived in 2024, made Peperami a family lunchbox staple, the brand is picking up on the recent protein-dried meat trend, to appeal to a younger audience of 18 to 25-year-olds - using an …
A Domino's ad that’s not a price, special deal or range promise. Interesting. The Newtons Laboratory’s campaign grabs attention by tapping into a local fact, Mykonos is windy, and adding a smile-making dose of humour. “Mykonos …
Pressure. That’s what both teenagers and parents are constantly under. For teenagers, it’s the pressure to fit in, stay connected, keep up, be seen. A constant cycle of comparison, validation and exposure that never really …
How do you prove your team is better than anyone else’s? You don’t. You argue about it. BBH and Paddy Power have built the irreverent humour of somewhat logical argument into a star-studded World Cup …
It’s been over-exaggerated and under-discussed for far too long – the nasty reputation young creative get in Adland. Words like ‘impatient’, ‘entitled’, even ‘arrogant’. They want the big opportunity on the big brief with the …
Reeses want you to try Snickers peanut butter. OK, not Reese the brand. A group of people named Reese. BBDO New York has deviated from the classic You’re not you… Snickers formula to present a …
42% of boys aged 11-16 come across content telling them “men shouldn’t show emotions” or “boys need to toughen up” at least a few times a week (according to EE research). So as lead partner of …
Every day on average, one person dies on Quebec roads. Sadly, as a statistic that will shock for a moment and then be forgotten. But LG2, director Oliver Staub, and Nova Film have given it …