SUSTAINABLE DEVELOPMENT GOALS
Australia has won a Grand Prix. Clemenger BBDO Melbourne has won the Sustainable Development Goals Lions Grand Prix for The Lion’s Share for Mars Australia / UNDP.
It also won a Silver Lion.
22 Lions were awarded – 1 Grand Prix, 3 Gold, 7 Silver & 11 Bronze
The Lion’s Share is a wildlife conservation initiative backed by the United Nations, to raise funds by asking advertisers to contribute 0.5% of their media spend every time animal imagery is used in an advertisement.
David Droga, founder and creative chairman, Droga5, and president of the jury, commented, “Animals are a fundamental part of our world, our culture, our society, and our language, even our filmmaking and marketing. In fact, images of animals appear in approximately 20% of all advertisements. Yet, despite this, animals do not always receive the support that they deserve. Until now. The money raised will be dispersed across the world to save species from extinction, preserve wildlife habitats, and look after animal welfare.
“It was a programme that was instigated and backed by a big brand, supported and put together by an incredible creative collective. They didn’t just make a good film about what they wanted to do, they actually set up a sustainable programme that has already started reaping rewards. And that, for us, is what’s important.”
Gold winners:
- Google Creative Lab New York, Morse Code for GBoard
- FCBulka Delhi India, The Open Door Project for The Millennium School
- BBDO Atlanta, Gracie AI, for Street Grace
Australia’s winners:
Clemenger BBDO Melbourne, The Lion’s Share, for Mars Australia / UNDP, Grand Prix + 1 Silver
New Zealand’s winner:
Colenso BBDO, Kupu, for Spark, Bronze.
All winners here: Sustainable Development Goals – Cannes Lions 2019 Winners
GLASS: THE LION FOR CHANGE
8 Lions were awarded in Glass – 1 Grand Prix, 1 Gold, 2 Silver & 4 Bronze
The Grand Prix was won by VMLY&R Poland, Last Ever Issue, for Gazeta.Pl, Mastercard & BNP Paribas
The Gold winner was AMVBBDO, Viva La Vulva, For Essity Libresse/Bodyform
AMV BBDO & Libresse: It’s a vulva. Love it. Look after it. Get over it.
All winners here: Glass Lions – Cannes Lions 2019 Winners
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