CREATIVE EFFECTIVENESS
1 Grand Prix, 3 Gold, 6 Silver and 7 Bronze Lions were awarded in Creative Effectiveness.
TBWA\Media Arts Lab has won the Grand Prix in Creative Effectiveness for Shot on iPhone for Apple
(Three of the 9 Shot on iPhone films that contributed:)
Gold winners:
- GUT Amsterdam Don’t Drink Hertog Jan for Hertog Jan
- McCann London, The Everyday Tactician: How Getting a Football Club Promoted Helped Xbox Take a Step Closer to the Future of Gaming
- Golin London, The Misheard version for Specsavers
CREATIVE STRATEGY
1 Grand Prix, 5 Gold, 9 Silver and 13 Bronze Lions were awarded in Creative Strategy.
Ogilvy UK has won the Grand Prix for Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement
Gold winners:
- Impact BBDO Dubai, The New President for Annahar Newspaper
- Dentsu Digital Tokyo, SATO 2531, for Asuniwa
- DDB Colombia, Humanimal Tourism for Colombia, The Country of beauty
- Publica Conseil Paris, AXA – Three Wordsw for AXA
- AlmapBBDO, Pedigree Caramelo for Pedigree
Cannes Lions winners 2025Cannes Lions winners 2025 Creative EffectivenessCannes Lions winners 2025 Creative Strategy
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