Grand Prix for Good

FINCH, Sydney, Motion Sickness, Auckland and NZ Herpes Foundation, Auckland have won the Grand Prix for Good  for The Best Place In The World To Have Herpes, for New Zealand Herpes Foundation.

Judy John, global chief creative officer, Edelman, Global, and Jury President, stated, “Brave, outrageously creative, wildly ambitious and educational are not the usual combination of words you will find to describe the Grand Prix for Good. The title of the campaign ‘Make New Zealand the Best Place to have Herpes’ by The New Zealand Herpes Foundation says it all. Often overlooked, this campaign played into their national pride, to unite the county in eliminating the herpes stigma as a way to restore our self-esteem, reclaim international glory, and boost patriotism.”

Development Goals Lions

Africa Creative DDB, São Paulo has won the Sustainable Development Goals Lions with Amazon Greenventory, for NATURA. 16 Lions were awarded in the category.

Josy Paul, chairperson and chief creative officer, BBDO India, and Jury President, commented, “Good work informs. Great work transforms. That’s exactly what the SDG Jury saw in Natura’s ‘Amazon Greenventory’. It wasn’t just impressive, it was transformational. This groundbreaking initiative challenged the belief that profit in the Amazon must come at the cost of deforestation. A powerful demonstration that sustainable profit can come from innovation, not destruction. It’s work that doesn’t just create impressions but leaves a lasting impression on the world.”

Glass: The Lion for Change

Ogilvy UK has won the Grand Prix in Glass: The Lion for Change for Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement for Dove. 8 Lions were awarded in this section,

Jury President KR Liu, Global head of product innovation and marketing partnerships for platforms and devices, Google, stated, “This year’s Grand Prix winner was selected because it moved beyond awareness to deliver consistent, measurable, societal impact. It showed what’s possible when creative brand storytelling is backed by community partnership and deep cultural understanding. In a field full of strong contenders, this work stood out for its continuous impact and commitment – not just as a campaign, but as a catalyst for real change for women and all aspects of the multiple communities they represent.”