MullenLowe SSP3 Bogota, My Lion, has won the Grand Prix in Innovation, for Ministry of Communications & Technology.
Many people in Colombia still don’t have access to the internet or smartphones. In an innovative twist on cutting edge technology, MyLine gave people in remote areas in Colombia access to online services and information – using a landline. Colombia’s Ministry of Communications & Technology set up a traditional telephone landline, powered by Google Assistant, that people can call and ask whatever they want to know.
https://youtu.be/nvffQn6RjP4
Serviceplan Germany, Making the World Accessible, Dot by Dot, won the only Gold in Innovation.
adidas Amsterdam, Futurecraft 4D, won the only Silver.
3 Bronze Lions were awarded:
- Geometry Global, Touching Masterpieces, for Neurodigital
- Cheil Worldwide Gurgaon, Good Vibes: Communication Tool For The Deafblind, an app that lets those who are both deaf and blind communicate by mobile, for Sense International India
- Grey Brazil São Paulo, The Canceller for Reclame Aqui
https://vimeo.com/269892574
