Tohokushinsha Film Corporation Tokyo has 11 finalists in Film, representing all of Japan’s finalists. All are different executions of the same campaign for Uha Mikakuto’s Sakeru Gummy.
The US is dominating the shortlist with 82 of the 205 finalists. Apple (TBWA\Media Arts Lab Los Angeles), Tide (Saatchi & Saatchi NY), Skittles (DDB Chicago) and Verizon (McCann NY) are doing much of the heavy lifting.
Droga5’s Super Bowl mock trailer, Dundee: The Son of a Legend Returns Home, for Tourism Australia (produced by Australia’s Revolver/Will O’Rourke) has to shortlist positions, The UK has 25.
Australia has 7 finalists:
- TBWA\Sydney\MAL, First Dance for Apple
https://youtu.be/VjlNKiH1iBk
- BMF Sydney, Dave for ALDI Australia
- BMF Sydney, Pasta Sauce for ALDI Australia
- Clemenger BBDO Sydney, Keep it real, for Hungry Jack’s
- The Bay 13 Institute, We Are All One, for A.R.T Athlete Refugee Team
- J. Walter Thompson Sydney, Virtual Reality, for Queeraz Social Network
- Cummins&Partner Sydney/Melbourne, Stop The Horror, for Go Gentle
New Zealand has 4 finalists:
- DDB NZ, Armoured Truck, for Lotto New Zealand
https://youtu.be/jMpXhLeiPsE
- DDB NZ, Dylan for Lotto New Zealand
- Ogilvy NZ, World’s Most Successful Recruitment Video, New Zealand Police Recruitment
UPDATE: Ogilvy NZ: The NZ Police’s most entertaining recruitment video is also its most effective
- Clemenger BBDO Wellington, Rat’s Tale, for NZ Transport Agency
View all finalists: Film shortlist
Australia has five of the 178 finalists in Social & Influencer.
Droga5 New York has four finalists for Dundee: The Son of a Legend Returns Home for Tourism Australia. The US has 84 finalists.
Australia’s finalists:
- Mindshare Sydney, The Wentworth Rat, for Foxtel
- BWM Dentsu Melbourne, Disappearing Person Alerts (x2), for Queensland Police
- Host/Havas, A Very Merry Mistake, for Air New Zealand
Host/Havas: Air New Zealand offers the world a very Mirry Christmus
- Host/Havas, Loser’s Paradise for Air New Zealand
New Zealand has 1 finalist:
Ogilvy NZ, World’s Most Successful Recruitment Video, for New Zealand Police Recruitment
View all finalists: social & influencer shortlist
Australia has 16 finalists of the 234 finalists in Direct.
Australia’s Finalists:
- CHE Proximity, Hearprint for Cochlear
CHE Proximity & The Glue Society: Think you’re hearing perfectly? Cochlear’s Hearprint will tell you
- CHE Proximity, AutoAds (x3) for Carsales
- CHE Proximity, The Billion Point Giveaway (x3) for Velocity Frequent Flyer Programme
- CHE Proximity, Making the List, for Lego Australia
- Host/Havas, Palau Pledge, for Palau Legacy Project
- Cummins&Partners, Stop The Horror, for Go Gentle
- The OTTO Empire, 50 Shades Of No, for 50 Shades Of No
- BWM Dentsu Sydney, Project Revoice (x2), for The ALS Association Charity
BWM Dentsu Group gives people with ALS the power to use their own voice
- BWM Dentsu Melbourne, Disappearing Person Alerts, for Queensland Police
- whiteGREY, Invisible Friends, for Missing Persons Advocacy Network
- Deloitte Australia, Lucy, for Prince of Wales Hospital
New Zealand has 9 finalists:
- DDB NZ, Fight for Territory (x4), for Steinlager
https://vimeo.com/268521969
- DDB NZ, Girls Break Up Ice Cream for SKY TV
- DDB NZ, Re:Scam (x2) for Netsafe
- FCB NZ, Say It Tika, for Vodafone
- Colenso BBDO, SelfieSTIX for Mars Pedigree
View all finalists: Direct shortlist
Australia has 10 of the 215 finalists in PR.
Australia’s Finalists:
- BWM Dentsu Sydney, Project Revoice (x3), for The ALS Association Charity
- whiteGREY, Hello In Elephant (x2), for David Sheldrick Wildlife Trust
- Deloitte Australia, Value of Nature, for The Great Barrier Reef Foundation
- Clemenger BBDO Melbourne, Never Before Barbie, for Mattel Barbie
- Marcel Sydney, Tinder #RepresentLove (x2), for Tinder
Marcel Sydney and Tinder campaign to make the (digital) language of love inclusive
- Eleven Sydney, Vodka Ring for Skyy Vodka
New Zealand has 6 finalists:
- DDB NZ, Re:Scam, for Netsafe
- DDB NZ, Fight for Territory, for Steinlager
- Clemenger BBDO Wellington, Give Nothing To Racism (x2), for NZ Human Rights Commission
- Ogilvy NZ, World’s Most Successful Recruitment Video, for New Zealand Police Recruitment
- FCB NZ, Say It Tika, for Vodafone
View all finalists: PR shortlist
Australia has scored 17 of the 61 finalists in Creative Data, the most finalists in the shortlist. Brazil has 11.
Australia’s Finalists:
- Deloitte Australia, Value of Nature (x3), for The Great Barrier Reef
- BWM Dentsu Sydney, Project Revoice (x4), for The ALS Association Charity
- CHE Proximity, Hearprint (x3), for Cochlear
- CHE Proximity, Making the List, for Lego Australia,
- M&C Saatchi Sydney, ATMs That Listen (x2), for CommBank
- The Works, DogCheck, for Black Hawk
- whiteGREY, Hello In Elephant, for David Sheldrick Wildlife Trust
- Marketforce, The R Word for Avivo
- J. Walter Thompson Sydney, Subway Live Feed, for Subway
J.Walter Thompson Sydney: Subway customers feed the world’s hungry
View all finalists: Creative Data shortlist
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