Cannes Lions has released the shortlist for Glass: The Lion for Change. This category recognises creative work that addresses inequality and prejudice by consciously representing and empowering marginalised communities such as disabled people, Black and Indigenous people, refugees, asylum seekers, displaced individuals, minority religious groups, marginalised ethnic groups, LGBTQ+ communities, underserved socioeconomic groups and people of all ages, especially those underrepresented or stigmatised in society. It applauds work that drives cultural shifts, create systemic change, and sets new standards for positive impact.

28 entries have made the shortlist, led by the US with 11 finalists, including 2 for Apple Pods pro hearing aid feature by Apple Cupertino:

…and France with 6, four entered by Publicis Conseil, and two of these for AXA – three words, that added three words to insurance policies to provide victims of domestic violence with the same access to emergency housing relocation given in cases of fire or flood.

Australia has 1 finalist, Made By Dyslexia, the campaign that launched the world’s first University of Dyslexic Thinking – DyslexicU. It was entered by DDB Melbourne, and created with adam&eveDDB London, Collider, Sir Richard Branson, Virgin, and TikTok.