Australia got off to a rather spectacular start at Cannes Lions. When the first shortlist, Promo & Activation, was announced we had 20 finalists included in the 300 chosen:

Full shortlist here: Promo & Activation Shortlist

Traffik Sydney’s Sideliner has 3 finalists positions for Samsung

Leo Burnett Melbourne’s #MyFamilyCan has 3 for SPC Ardmona

Whybin\TBWA Group Melbourne’s Sacred Ground has 2 for Adidas

Whybin\TBWA Group Melbourne’s Only GAYTM in the Village has 1 for ANZ

M&C Saatchi Sydney’s Play With Yourself has 2 for The Blue Ball Foundation

M&C Saatchi Sydney’s Where’s My Wallet? has 1 for CommBank

DDB Sydney’s #MacItBetter has 2 for McDonald’s,

DDB Group Melbourne’s Radiant Return has 1 for PZ Cussons

GPY&R Brisbane’s Melanoma Likes Me has 2 for Melanoma Prevention

GPY&R Brisbane’s Cantenna, has 1 for SP Lager

GPY&R Melbourne’s This Calls For a Schweppes, has 1 for Schweppes Mixers

GPY&R Melbourne’s Human Adoption has 1 for Lost Dogs Home

When Direct was announced, Australia had 14 finalists included in the 277 chosen:

Full shortlist here: Direct Shortlist 

McCann Melbourne’s Infrequent Flyers Club had 2 finalists for Tigerair

DDB Sydney’s #MacItBetter had 2 for McDonald’s

DDB Melbourne’s Radiant Return had 1 for PZ Cussons,

Leo Burnett Sydney’s LifeLIVE had 2 for Samsung Gear VR

Leo Burnett Sydney’s Shine had 1 for Canon Cameras

Whybin\TBWA Group Sydney’s Stay With Pride had 1 for Airbnb

GPY&R Melbourne’s Donation Posters had 1 for Public Transport Victoria

Ogilvy& Mtaher Sydney’s #ColourYourSummer had 1 for Coca-Cola,

GPY&R Brisbane’s You Wish Fish had 1 for BCF

GPY&R Sydney’s #MyFamilyCan had 1 for SPC Ardmona

Press is clearly not our thing right now.

Full shortlist here: Press Shortlist

Only Leo Burnett Melbourne scored anything in the shortlist. It has 3 finalists spots in copywriting of the 518 finalists overall:

Leo Burnett Melbourne’s Herpestes Aurop/Indian Mongoose for Honda Australia – Honda Genuine parts

Leo Burnett Melbourne’s Rhinella Marina/Cane Toad for Honda Australia – Honda Genuine parts

Leo Burnett Melbourne’s Alopex Lagopus/Arctic Fox for Honda Australia – Honda Genuine parts

Australia has 8 of the 109 finalists in Mobile.

Full shortlist here: Mobile Shortlist

M&C Saatchi Sydney’s Clever Buoy has 3 finalists for Optus

M&C Saatchi Sydney’s Where’s My Wallet has 1 for CommBank?

GPY&R Melbourne’s Pro Vision has 1 for Oakley

Grey Sydney’s Rise&Fall has 1 for 3CS Outwear,

Havas Worldwide Australia/One Green Bean’s Meal for a Meal has 1 for Virgin Mobile

Whybin\TBWA Group Sydney’s NZ Dronie has 1 for Tourism NZ

Shortlist results for Radio, Cyber & Design here.

Shortlist results for Outdoor here.

Shortlist results for Creative Effectiveness here