Australia has won 22 of the 179 shortlist positions in Radio Lions category, 15 of 330 in Cyber and 8 of 240 in Design.
RADIO:
Leo Burnett Sydney & Song Zu Sydney’s Men Like Us Like claimed an impressive 9 finalist spots for Bundaberg Rum. Each of the executions, Brave, Polar Bear and Tasting scored 3 finalist spots.
GPY&R Melbourne & Flagstaff Studios Melbourne’s Letters of Gallipoli for Legacy has six finalist spots. Each of the executions – 1,2 and 3 – scored to finalist spots.
BMF Sydney & Rumble Studios’ Cashout for Sportsbet has four finalist positions: for Walkout, Security Doors, Couple Scientist and Big Cats
VML Sydney & Studio 35’s Blackspot Beacons for Transport for NSW has 3 finalist spots
Eardrum Sydney won 8 finalist positions:
6 with Ogilvy Indonesia for Pithera Intiputra board games. Each of Hitler’s Battle of Germany Speech, Saddam’s Capture of George Bush and Fidel Castro’s Inaugruation won 2
2 with Impact BBDO Dubai for Procrastination for BHV
Full shortlist here: Radio Shortlist
CYBER:
Australia’s finalists are:
M&C Saatchi Sydney’s Clever Buoy for Optus has 2 finalist spots
M&C Saatchi Sydney’s The One Who Will End Cancer for Australian Cancer Research Foundation has 2
(M&C Saatchi with) Emotive Sydney, Let’s Make An Anti-Ad With Ricky Gervais, for Optus has 1
Leo Burnett Sydney’s Just: Glass Cleaner / Skin Care / Bee / Shoe Polish for WFF, have 1 each (total, 4)
Clemenger BBDO Sydney’s Pepper Hacker for Dolmio has 1
DDB Melbourne’s Radiant Return for PZ Cussons has 1
Google Sydney’s Cube for Google, has 1
BWM Dentsu Sydney’s Surfify for Surfaid.org has 1
The Sweet Shop Melbourne’s The Cube for Semi-Permanent/Google Creative Labs, has 1
McCann Melbourne’s Infrequent Flyer for Tigerair has 1
Full shortlist here: Cyber Shortlist
DESIGN:
Australia’s finalists are:
M&C Saatchi Sydney’s Doggie Homes for Monikas Doggie Rescue has 2 finalists
Leo Burnett Sydney’s Just for WWF has 2
Interbrand Sydney’s Sub-Optimal Optimal for IR has 1
GPY&R Brisbane’s Survival Calendar for Suncorp has 1
McCann Melbourne’s Infrequent Flyer for Tigerair has 1
Full shortlist here: Design Shortlist
Shortlist results for Promo & Activation, Press Direct and Mobile here.
Shortlist results for Outdoor here.
Shortlist results for Creative Effectiveness here
