Design:
AP Thailand Bangkok & CJ Worx’s The Unusual Football Field produced by Meour Bangkok has won the Grand Prix in Design.
There were 20 Gold Lions handed out, three of them to Australia. Clemenger BBDO Melbourne’s Meet Graham won 2 and Leo Burnett Melbourne’s Reword for Headspace won the other.
Australia’s Winners:
Gold:
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria produced by Flare Productions & Airbag (2)
- Leo Burnett Melbourne, Reword for Headspace, produced by Studio Pancho & Starcom Melbourne
Silver:
- Leo Burnett Melbourne, Reword for Headspace, produced by Studio Pancho, with Starcom Melbourne
Bronze:
- Clemenger BBDO Melbourne, Meet Graham for TAC Victoria produced by Flare Productions & Airbag
- Leo Burnett Melbourne, Reword for Headspace, produced by Studio Pancho, with Starcom Melbourne
- Marcel Sydney, Tiger Trading Co. for Tiger Beer, produced by Revolver/Will O’Rourke, The Glue Society, Heckler, with Starcom NY & Care of Chan NY
- McCann Melbourne, Made Possible By Melbourne for University of Melbourne, produced by Airbag
McCann: Melbourne CBD becomes an exhibition of tomorrow’s wonders by University of Melbourne
- McCann Melbourne, YMCA Playnasium produced by Treehouse Studios
New Zealand’s winner:
Silver:
Clemenger BBDO/Touchcast, Conscious Crossing for KiwiRail
All winners here: Design Winners (1)
Entertainment:
MRM & McCann Spain’s Beyond Money for Santander Bank, produced by Oxigeno Barcelona has won the Grand Prix in Entertainment.
There were twelve Gold Lions handed out, and 22 Silvers.
The UK’s Golds:
- 4Creative’s We’re The Superhumans for Channel 4
- J.Walter Thompson’s Ash to Art for Glasgow School of Art
Ash to Art: How two JWT London creatives help to restore Glasgow School of Art
- Black Sheep Studio’s Home for charity, UNDP Kosovo,
The US’s Golds:
- BBDO New York’s Evan for Sandy Hook Promise
- Pereira & O’Dell’s Lo & Behold for NetScout
- 180 L.A.’s Boost Your Voice for Boost Mobile
Australia has won just one Lion, a Bronze for McCann Melbourne’s YMCA Playnasium, produced by Treehouse Studios.
All winners here: Entertainment Winners
Product Design:
22 Lions were handed out in Product Design.
The Grand Prix went to Grey Colombia for Payphone Bank for Tigo-Une’s Payphone Micro Savings Account. It was produced by La Octava Bogota.
Four Gold Lions were won, two of them by Snap Los Angeles for Snapchat’s glasses, Spectacles.
Golds were also won by:
- Ogilvy New York for The Refugee Nation for Amnesty International, produced by Asteroide Films Curitiba, Canja Audio Culture Curitiba & Square Pixel Rio De Janeiro
- SeymourPowell London for Creating the World’s First Modular Smartphone.
Australia’s Winners:
Silver:
Marcel Sydney, Air-Ink, for Tiger Beer, produced by Goodoil Films Sydney / Heckler Sydney / Squeak E Clean Productions Los Angeles
Bronze:
Clemenger BBDO Melbourne, Until We All Belong for Airbnb, produced by The Glue Society.
All winners here: Product Design Winners
Entertainment for Music:
Johannes Leonardo’s Original is Never Finished has won the Grand Prix in Entertainment for Music.
The anthem spot, which was a walk on the wild side for Adidas, presented originality as a work in progress featured an updated version of Frank Sinatra’s classic My Way.
Human created the remix. Sound design was by Q Department and sound mix by Sonic Union.
It also features artists, Petra Collins reimagining of Boticelli’s Birth of Venus and Snnop Dogg’s reinvention of his Doggystyle album cover. It was directed by Terence Neale through RSA.
The full campaign included three music videos which made their debuts during the Grammys
There were 5 Gold winners and 8 Silvers.
Wieden + Kennedy New York’s We The People for Nike and Jordan scored a Gold.
The official Gorillaz app, by B-Reel 2017, scored 1 Silver. The Gorillaz had earned 4 shortlists spots for three different entries.
Coldplay and Pretty Bird’s Up & Up also scored Silver.
