Promo & Activation:

Clemenger BBDO Melbourne has triumphed for Australia in Promo & Activation with 1 Gold for Meet Graham, 5 Silver (3 for Meet Graham, 2 for Snickers Hungerithm) and 2 Bronze Lions for Snickers Hungerithm.

The Grand Prix was won by 180LA, for Boost Your Voice for Boost Mobile.

BETC Paris’ Like My Addiction for Acct’Aide won Gold.

But the US dominated, winning 9 of the 15 Golds handed out, 3 by Saatchi & Saatchi New York’s Bradshaw Stain for P&G’s Tide, produced by Rattling Stick for the Super Bowl.

Australia’s Winners:

Gold:

• Clemenger BBDO Melbourne, Meet Graham for TAC Victoria, produced by Flare Productions / Airbag

Silver Winners:

• Clemenger BBDO Melbourne, Meet Graham TAC Victoria, produced by Flare Productions / Airbag (3)
• McCann Melbourne, Made by Melbourne for University of Melbourne, produced by Airbag
• Clemenger BBDO Melbourne, Snickers Hungerithm produced by Finch / Flutter (2)

Bronze Winners:

• Clemenger BBDO Melbourne, Snickers Hungerithm produced by Finch / Flutter (2)

All winners here: Promo_Activation Winners

Outdoor:

Marcel Sydney’s Air-Ink for Tiger Beer has scored Australia’s only Gold Lion in Outdoor. Australia also scored 5 Silver Lions and 2 Bronze Lions.

Marcel Sydney: Tiger Beer repurposes air pollution to make ink

Clemenger BBDO/Touchcast scored New Zealand’s only Lion, a Bronze for The Conscious Crossing for KiwiRail.

Twitter won 10 Grands Prix for various executions in its Twitter campaign, created and produced in-house.

McCann New York also won 1 Grand Prix for Fearless Girl for State Street Global Advisors.

There were 29 Gold Lions awarded. The US won twelve of them.

Australia’s Winners:

• Gold:
  Marcel Sydney, Air-Ink for Tiger Beer, produced by Goodoil Films Sydney / Heckler Sydney

Silver:

• McCann Melbourne, Made By Melbourne for University of Melbourne, produced by AIRBAG (2)
• Clemenger BBDO Melbourne, Meet Graham for TAC Victoria, produced by Flare Productions / Airbag (2)
• McCann Melbourne, YMCA Playnasium produced by Treehouse Studios

Bronze:

• BWM Dentsu Melbourne, The Tailor Made Store for Chadstone Shopping Centre, produced by Revolver/Will O’Rourke

BWM Dentsu creates a store that adapts to every individual

• Saatchi & Saatchi Sydney, Westpac, Rescue Rashie produced by Scoundrel / Rumble Studios

All winners here: Outdoor Winners (1)

PR:

Clemenger BBDO Melbourne’s Meet Graham has won 1 Gold Lion & 2 Silver Lions in PR, and 1 Bronze for Snickers Hungerithm. Australia won 1 other Silver and 4 more Bronze Lions.

The Grand Prix went to McCann New York for Fearless Girl for State Street Global Advisors – its 2nd Grand Prix.

There were 17 Gold Lions awarded. The US won 9 of them.

Australia’s Winners:

Gold Winner:
Clemenger BBDO Melbourne, Meet Graham for TAC Victoria

Silver Winners:
Clemenger BBDO Melbourne, Meet Graham for TAC Victoria (3)
BWM Dentsu Sydney, Premmie Proud for BabyLove

Bronze Winners:
TBWA\Melbourne/Eleven PR Melbourne, ANZ #HoldTight (2)
Saatchi & Saatchi Sydney/Map and Page Sydney, Westpac Rescue Rashie
Ogilvy Melbourne/Ogilvy PR, AAMI SmartPlates
Clemenger BBDO Melbourne, Snickers Hungerithm

New Zealand’s winners:

Silver:

• DDB New Zealand/Mango Auckland Breast Cancer Screenings, for Rialto Channel

Bronze:

• FCB New Zealand Go Balls Out, for Testicular Cancer New Zealand

All winners here: PR Winners (1)

Print & Publishing:

David Miami has won 3 Grands Prix in Print & Publishing for its Burger King campaign – Oregon, Pennsylvania and Aviano.

Print

Ogilvy & Mather Chicago won 6 Golds for its campaign for Kiwi Shoe Care.

Colenso BBDO won 3 Golds for New Zealand, for its campaign, Child Replacement Programme, for Pedigree.

Colenso: Pedigree talks bluntly about replacing the kids

All winners here: Print_Publishing Winners