You’ve probably trudged through at least one shopping centre in the last few days looking for “just the right gifts”. How much easier would it be if everything you wanted was in one store, right?
BWM Dentsu and production company, Will O’Rourke, have launched an activation, The Tailor Made Store, which gives you that.
It uses a unique algorithm and is assembled by a team of expert stylists, so that when people interact with it, it reacts and transforms in real time to offer a curated experience to suit each individual.
No two people experience the same store.
The activation, that uses the best in fashion, technology and set design, was created by BWM Dentsu to promote the new, improved Chadstone. On launch day more than 100,000 people visited the centre.
Simon Bagnasco, executive creative director, BWM Dentsu, commented, “The Tailor Made store is a ground breaking project we are very proud to have created for Chadstone.”
The in-store experience is part of a larger multi-media Tailor Made repositioning platform, which includes digital, OOH, press, radio, social, in-centre and PR.
The campaign was launched in October 2016 and will run until July 2017.
Credits:
Client: Chadstone
Tanya Lunardon – Marketing Director
Sophie Betts – Marketing Manager Communications
Georgia Bailey – Marketing, Events & Tourism Project Manager
Agency: BWM Dentsu
Rob Belgiovane – Chief Creative Officer
Simon Bagnasco – Executive Creative Director
Phil van Bruchem & Chris Andrews – Creative Directors
Rachel Blacklaws – Copywriter
Alexandra Walding – Art Director
Natalia Shore – Group Account Director
Deanne Pascoe – Account Director
Stephanie Bond – Account Manager
Karlene van Opdorp – Onscreen Producer
Mikael Perhirin – Head of Digital and Customer Experience
Mac Wright – Digital Strategist
Emerald Cowell – Junior Digital Producer
Danielle West – Community Manager
Production Company: Revolver/Will O’Rourke
Director – The Glue Society’s Luke Nuto
Managing Director/EP– Michael Ritchie
EP/Head of Projects – Josh Mullens
Producer – Alex Kember
DOP – Earle Dresner
Production Designer – Gus Smith
Styling: Viviens Creative Melbourne
Stylist – Sophie Barker
Post production: Method Studios
Producer – Doireann Lally
Editor – Drew Moden
Colourist – Ciara Gallogly
Online – Felicity Stalph
Music Supervision – Level Two, Tracy Callan
Sound Studio – Front of House
Producer – Phil Kenihan
Senior Sound Engineer – Phil Kenihan
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