Host/Havas Sydney, Palau Pledge, has won Australia’s first Grand Prix at this year’s Cannes Lions. It won the Grand Prix in Direct for Palau Pledge Project, with Red Agency. 76 Lions were awarded.
10 Golds were awarded:
- Africa Sao Paul, Tagwords, for AB InBev Budweiser
- Diesel, Publicis Italy & Publicis NY, Diesel – Go With The Fake, for Diesel, with Park Pictures
- Carrefour & Marcel Paris, Black Supermarket, for Carrefour
- Jung von Matt, BVG Adidas – The Ticket Shoe, for adidas, with GUD.Berlin, Markenfilm Crossing & Achtungi
- Procter & Gamble & Saatchi & Satchi NY, It’s a Tide Ad Campaign, for Procter & Gamble, with Platinum Rye, MKTG, Hearts & Sciencew, Taylor & Maher Communication
- MellenLowe SSP3 Colombia, My Line Powered by Google, for Ministry of Communication NS & Technology
- McCann London, Xbox Design Lab Originals: The Fanchise Model, for Xbox, with Helloworld, Ayzenberg & Microsoft Xbox
- Lola MullenLowe Spain, Scary Clown Night for Burger King, with Weber Shandwick & Alison Brod Marketing and Communication
- FCB India, Sindoor Khela – No Conditions Apply, for Times of India
https://youtu.be/djRqkR5rvyU
- McCann NY, Price on our Lives, for March for Our Lives – Parkland Students
Australia has won 1 Silver:
Che Proximity, AutoAds, for Carsales
New Zealand has won 3 Silver and 1 Bronze:
DDB NZ, Fight For Territory, 3 Silver Lions, for Steinlager
DDB NZ, Girls Break Up Ice Cream, 1 Bronze, for SKY TV
https://vimeo.com/268522823
View all winners: Direct winners
Rothco Ireland, JFK Unsilenced, has won the Grand Prix in Creative Data, with The Times/News UK & Ireland. 26 Lions were awarded.
Rothco & The Times: JFK delivers the greatest speech never made
4 Gold Lions were awarded:
- BWM Dentsu, Project Revoice, for ALS Association, with Haystac
BWM Dentsu Group gives people with ALS the power to use their own voice
- FCB/Six Ireland, Destination Pride, for PFlag Canada
- Eleven SF, Know What Your Data Knows, for Google Cloud
- adam&eveDDB, Gene Project Case Study for Marmite
Australia has won 1 Gold, 4 Silver and 3 Bronze:
- BWM Dentsu, Project Revoice, 1 Gold & 1 Bronze, for ALS Association, with Haystac & Nakatomi
- CHE Proximity, Making the List, 1 Silver, for Lego Australia
- CHE Proximity, Hearprint, 1 Silver, for Cochlear
CHE Proximity & The Glue Society: Think you’re hearing perfectly? Cochlear’s Hearprint will tell you
- Deloitte Australia, Value of Nature, 1 Silver & 1 Bronze for The Great Barrier Reef Foundation
- M&C Saatchi Sydney/CommBank, ATMs That Listen, 1 Silver for Commonwealth Bank, with Ikon Communications
- Marketforce Perth, The R Word, 1 Bronze Lion for Avivo
View all winners: Creative Data winners
AMV BBDO, Trash Isles, has won the Grand Prix in PR Lions, for Plastic Oceans/Ladbible, with Ladbible London. 89 Lions were awarded.
Trash Isles: The floating plastic island on its way to becoming a nation state
14 Gold Lions were awarded:
- Fleishmann Hillard & Anheuser-Bush USA, Turning Beer Into Water, for Disaster Relief Water Donations
- David Miami, This Coke is a Fanta (x2), for Coca-Cola
- AMV BBDO, Trash Isles, for Plastic Oceans/Ladbible
- Maruri Grey Ecuador, Nature Represented, for Sambito
- J.Walter Thompson Amsterdam, Pay with Views, for Opel
J.Walter Thompson Amsterdam: Buy an Opel car using YouTube views
- Jung von Matt, The Most German Supermarket for Edeka
- Toyota USA, Saatchi & Saatchi Toyota Agency & Dentsu Tokyo, Start Your impossible, for Toyota
- Mother London, FCK (x2) for KFC
- McCann NY, Price on our Lives, for March for our Lives – Parkland Students
- TBWA\RAAD Dubai, #SheDrives, for Nissan Saudi Arabia
- We Are Unlimited Chicago, The Flip, for McDonald’s
- McCann Bucharest, Bihir Couture, for Beau Monde Style
Australia has won 2 Silver and 2 Bronze:
- BWM Dentsu Sydney & Haystac, Project Revoice, 1 Silver & 1 Bronze for The ALS Association Charity, with Nakatomi.
- whiteGREY Australia, Hello in Elephant, 1 Silver for David Sheldrick Trust
- Clemenger BBDO Melbourne, Never Before Barbie, 1 Bronze for Mattel Barbie
New Zealand has won 2 Silver and 3 Bronze.
- DDB NZ, Re:Scam, 1 Silver Lion for Netsafe
- FCB NZ, Say It Tika, 1Silver Lion for Vodafone
- DDB NZ, Fight For Territory, 1 Bronze for Steinlager
- Clemenger BBDO Wellington, Give Nothing To Racism, 1 Bronze, for New Zealand Human Rights Commission
- Ogilvy NZ for New Zealand Police Recruitment, World’s Most Successful Recruitment Video, via The Sweetshop Auckland.
UPDATE: Ogilvy NZ: The NZ Police’s most entertaining recruitment video is also its most effective
View all winners: PR winners
Wieden + Kennedy London, Nothing Beats a Londoner has won the Grand Prix in Social & Influencer, for Nike.
Wieden + Kennedy London: Nike embeds itself in the spirit of London
Droga5 NY, Dundee: The Son of a Legend Returns Home, for Tourism Australia, has won 3 Golds for Tourism Australia. 67 Lions were Awarded.
13 Golds were awarded:
- Droga5 NY, Dundee: The Son of a Legend Returns Home for Tourism Australia (x3), with Exile Editorial, UM Sydney & Kovert Creative
- adam&eveDDB, FIFA 18 More Than a Game, for EA Sports
- David Miami, Google Home of the Whopper, for Burger King
- Candide Thovex & Thjnk Germany, Ski The World (x2), for Audi
- Ogilvy Poland, Shootme Visual Artists, Sounds Good & AMP Poland, To The Last Tree Standing, for Greenpeace Poland
- TBWA\Media Arts Lab LA, Welcome to @Apple, for Apple
- VML USA, Talk Social to Me, for Wendy’s, with Spark Foundry, Ketchum & Six Course LA
- Wieden + Kennedy London, Nothing Beats a Londoner, for Nike
Australia won 2 Bronze:
- Mindshare Sydney, The Wentworth Rat, for Foxtel
The Works’ The Wentworth Rat wins Astra’s Most Outstanding Innovation Award
- Host/Havas, Loser’s Paradise, for for Air New Zealand
New Zealand has won 1 Silver:
- Ogilvy NZ, World’s Most Successful Recruitment Video, 1 Silver for New Zealand Police Recruitment
View all winners: Social & Influencer Winners
