Even the wildest creative ideas can have siblings. An ice-skating cowboy commercial is a walk on the very wild side for a luggage brand, but it’s also a walk on the very wild side for Citroën and BETC got there first.

The madcap commercial for German luggage brand, Floyd, is by creative duo, CantSee – director and writer, Jasper Cable-Alexander, and creative producer, Ash Horne. It was produced by production company, OB42.

The comical spot, The Wild Wild Winter, underlines Floyd’s bold spirit and individuality, through its reimagining of the archetypical cowboy and its tagline, For those who roll differently.

The commercial is running on Floyd’s social media platforms.

Credits:
Client: Floyd

Concept: CantSee
Production: OB42
Director: Jasper Cable-Alexander
Producers: Ash Horne & Tarquin Ramsay
Executive Producer: Clancie Brennan
Sound: Theo Elwell
Director Of Photography: Vini Curtis

Production Service: Bitte Einen Film
Producer: Nathan Engelhardt
1st AC: Maximillian Bauert

Editing: Marshall Street Editors
Editor: Rebecca Spaven
Producer: Faye Butler
Edit Assistant: Josh Sampson
Grade: Wash
Colourist: Sharon Chung
Post Production &  VFX: Cinelab Film & Digital
Music & Sound: Grand Central

Here’s BETC’s ice ballet commercial for Citroën: