Captain Risky makes his home uninsurable with Budget Direct

303 MullenLowe has given Captain Risky a whole new arena in which to launch his daring projects, homes.

Budget Direct won’t insure his car because of his daredevil exploits. Now Risky is making sure that the insurer won’t cover his home either.

In the newest Budget Direct Captain Risky instalment, Home Sweet Risky Home, Risky builds a 10-foot launch ramp to fling himself and his car into his second storey garage.

“Living in the suburbs was just not risky enough, so Captain Risky has done a little D-I-Y renovation to make it feel more like home,” commented Jonathan Kerr, director, marketing & digital, Budget Direct.

“This is the second TVC we’ve launched this year to highlight Budget Direct’s outstanding customer recommendation rating of 94%. Most of Captain Risky’s neighbours would recommend Budget Direct to their friends, and Captain Risky is starting to feel a little left out knowing that Budget Direct definitely won’t insure him.”