Dentsu Creative has appointed Caroline Pay, former joint chief creative officer of Grey London as chief creative officer UK.

Most recently, Pay was chief creative officer at Headspace in California. She left in July last year after four years. Before Headspace, Pay had been joint creative officer with Vicki Maguire at Grey London for a year and a half, deputy executive creative director and managing partner at BBH and a creative director at Mother.

Pay will join Dentsu in June as part of a new management team that includes chief executive officer Jessica Tamsedge and chief strategy officer, Theo Izzard-Brown, who both joined from McCann UK this month. She will lead a creative department of around 100 across Dentsu Creative’s offices in London, Manchester, Edinburgh and Newcastle.

Pay stated, “This is my broadest, most challenging role yet. An unmissable creative opportunity to flex my experience across so many disciplines, at scale. To get to love and develop the Dentsu Creative team, with two people that I respect so much, is a dream.”

Tamsedge added, “Dentsu creative is set to be an unrivalled creative force, building brands in places people choose to spend their time. Few creative leaders have the breadth of experience and generosity of spirit to bring together such a diverse creative community. In Headspace, Caroline built the world’s most influential wellness brand and knows what it takes to get to great work at scale.”