Timothée Chalamet is the drawcard in Cash App’s new two-minute cinema commercial with Chalamelet also in the role of creative partner & collaborator, and Aidan Zamiri and Elijah Bynum directing and writing the spot.

However, a wonderfully quirky story, mesmerising visuals and a mangelwurzel compete admirably for attention. (Note: the bizarre-looking mangelwurzel is a real vegetable, a variety of beet.)

The story is about a shopkeeper locked in the past with his old-fashioned grocery store and hilariously ancient payment options – iron ingots, cowrie shells and livestock. Chalamet plays himself – a customer. The father’s out of date business methods are called out by his son. The commercial targets people challenged by difficulties in changing old habits – notably payment habits, presenting Cash App’s financial products as the way forward.

Cash App’s in-house creative team and production company, Object & Animal, were also involved in the campaign.

The campaign launched in US cinemas and will also include limited edition Cash App Card stamps designed with Chalamet, plus OOH on NYNC and Los Angeles, TV, streaming, and social.