Who's doing what in the world of commercial creativity.
This year’s annual Wishes from Publicis is not humorous. Maurice Lévy and Arthur Sadoun are not its protagonists – and jokesters. It’s a proud history film told by Edith Piaf, and starring the Publicis’ lion …
Smile, laugh out loud, relate like you never have…Sunday Gravy and Coopers Original Pale Ale have created an irresistible Aussie mates anthem that you won’t even mind watching again and again…and again. It’s about the fact …
This year, BBDO Bangkok added to its history of unexpected, hilarious and entertaining ideas for Five Star Chicken with a 4.45 minute film, Death of a Salesman, about an absurd quest to achieve five stars …
The joy of unexpected friendship. That’s a message the world needs this year. And it comes from Apple through the magic of TBWA\Media Arts Lab’s creativity. The message is housed in a two-and-a-half minute film, A …
The Oxford University Press (OUP) Word of the Year is not planning to be relegated to the small print this year. OUP has partnered with Uncommon Creative Studio to make the contenders stand out and …
At this time of year, advertising is so often saccharine sweet. The heartwarming magic of generosity and the joy of holiday season giving to others fill channels. A little cloying perhaps? How about some holiday season …
Sam I Am has added the fresh creative vision of British-born, Sydney-based director and photographer, Charlie Grant to its roster. Grant, known for his bold compositions, striking colour palette, cheeky narrative edge and character-driven storytelling, …
In hospitals throughout Thailand a superstition, the KFC Fried Chicken Curse, persists. Healthcare workers fear ordering KFC during a shift believing it will inevitably lead to an overwhelming influx of patients. Some even say it’s …
In the 1990s, a senior copywriter wrote a brilliant OpEd about lawyers. He suggested their endgame was ads that say nothing. As an example, he used a Perrier press ad where a sunflower was taking …
The drink driving message is quite well embedded in most drivers’ brains but cannabis driving? Well that’s growing among young people in Denmark. Roughly one-third of serious or fatal accidents involving a driver of a …
James Wright became CEO of Havas Group ANZ in mid-July this year, a promotion that added to his existing titles of global CEO for Havas Red and global chair of the Havas PR Network. Clearly, not a CEO …
You just know that an agency called SICKDOGWOLFMAN is going to aim for creative that’s left of centre. Earlier this year, the agency gave Australia’s class ice cream, Drumstick, a new platform, Classic. It’s unexpected …