Yesterday afternoon, R/GA took The Stable through its new offices, offices that have been redesigned by Victoria Curro, managing director in Sydney and Claire Waring, executive creative director, to make …
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Who's doing what in the world of commercial creativity.
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Standout
The idea. The crafting of the commercial. Its purpose. It's trifecta of excellence for Zulu Alpha Kilo. The spot parodies agencies’ obsession with winning awards. Awards are the holy grail in …
Hard Work Club: The recruitment ad on a beer can
November 3, 2022
There’s a lot of talk about the talent drought in advertising. And yet agencies in the industry that lives or dies on its creativity are still using the same-same ways …
Human teabags, gangster twin snacks & female bodybuilder sausages are the faces of Wherefrom’s first major advertising campaign, created by London agency, 10 Days. Humour and weirdness don’t figure in the …
McCann London has brought Joshua Ribera, aka Depzman, back from the dead as a deepfake in an emotive music video that warns about the dangers of knife crime. The campaign …
Bear Meets Eagle on Fire, Revolver & NRMA: An unforgettable new way to say trust us to help
October 31, 2022
Tyres that magically replace ones that have burst. Trees and earth that become firefighters extinguishing bushfires. Until then, NRMA says in its new campaign by Bear Meets Eagle on Fire, …
VaynerMedia & Durex: That Kid CG’s rap video, FYP (For Your Penis) lights up TikTok
October 31, 2022
There’s a hot new rap video on TikTok, That Kid CG’s FYP (For Your Penis), which riffs off TikTok’s For You Page. The video is also on Durex’s YouTube and …
TBWA\Hakuhodo: Nissan cleans up at the NBA Japan Games 2022
October 31, 2022
Nissan was the star of the half-time show at the NBA Japan Games 2022 – with a mop choreography. The Nissan branded ProPILOT Mop swept the basketball court clean – …
Rob Morrison: Rediscovering the fun in fundamentals
October 29, 2022
Advertising can get full of itself. Full of "innovations", "world-firsts", "game-changers". Full of new. Is it doing any better than when advertising was simpler? That's something to think about. Rob …
Wieden + Kennedy London: TK Maxx nails Christmas
October 28, 2022
TK Maxx’s Christmas commercial is one of the first by a big retail brand. It may well prove to be the best. Nail Christmas for Less by Wieden + Kennedy …
A provocative product and a small budget have inspired The Core Agency to create a humorous campaign. The product is Australian Exhibition Group’s Sexpo, which opened in Sydney on Friday …
There are plenty of hero stories by brands on the internet. But now, there are 20 in a children’s book. St John WA and 303 MullenLowe Perth have ventured outside …